TruAudience® Platform is a powerful tool for people-based marketing that enables insurers to create and activate audiences for relevant experiences — all while leveraging first- and third-party data and insights to better understand and optimize marketing objectives with speed, ease and transparency. The comprehensive identity and people-based marketing technology develops a more complete picture of consumers, identifies the right consumers to target, builds audiences with speed and ease, and deploys them across multiple channels and devices.
Brands and agencies
Understand, create and actuate audiences across streaming and addressable media. TruAudience links people, households and devices for high-fidelity targeting that scales.
Publishers and ad tech platforms
Future-proof your identity strategy and dramatically increase scale to transact more impressions across streaming and addressable media.
Data providers
Our data, technology and connectivity unlocks the value of your assets with ease, scale and speed across channels. The self-serve Data Marketplace allows you to manage audience availability and pricing across buying points.