“A One Stop Life, Health, and Annuity Resource.”
Michelle is passionate about helping organizations look and sound as exceptional as they truly are. As Founder and Principal Consultant of Echo & Reach, LLC, she serves life insurance professionals across the full spectrum of the industry with comprehensive communications, content creation, and brand enhancement services—providing expert marketing support without the full-time commitment.
With 20 years of specialized experience across the life insurance industry—from BGAs and IMOs to fraternal societies and third-party vendors—Michelle brings deep knowledge of both B2B and B2C communications to every project. Her eight years as Head of Marketing and Corporate Communications at Employee Pooling, an industry-leading back-office support provider, strengthened her understanding of the complete industry ecosystem. She creates and manages high-quality business content, branding projects, and marketing materials that faithfully execute her clients’ vision.