Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace

In Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace,Vince Vitiello teaches you how to bring your marketing out of the past by targeting your products and services to a diverse market. Diverse markets present exponential revenue opportunities that remain largely untapped by many businesses. Vitiello guides you through the seven steps of leveraging diversity for dollars: from researching and selecting your target diverse market, to building a unique value proposition for that market, to creating your strategic marketing plan.