U.S. Life Insurance Application Activity Marks Four Consecutive Months of Double-Digit Growth in May 2026

U.S. life insurance application activity saw the fourth consecutive month of double-digit Year-over-Year (YOY) growth in May 2026, with activity up +10.0% compared to May of 2025, and representing the highest YOY growth rate for any May on record. When comparing May 2026 to the same month in prior years, activity was up +13.0% compared to 2024, and up +12.2% compared to 2023. On a Year-to-Date basis (YTD), activity shows double-digit growth of +14.4%. On a Month-over-Month (MOM) basis, May 2026 was down -11.4% compared to April 2026, following strong results in April and a normal seasonal decline regularly observed in May.

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