thinktum and the Future of Insurance

Ask anyone over 50 about life insurance and their answer probably sits somewhere between, “I have insurance for all my loved ones and it makes me feel secure” to “I keep thinking I should look into it, one of these days”. Ask a 30-year-old the same question and you will probably hear, “Why do I even need life insurance?”.

Many types of insurance policies are legally required, such as auto insurance and depending on your down payment, mortgage insurance. Life insurance, however, is not. And there is a lot of competition out there. How can an insurer differentiate themselves from their competition in order to make more conversions?

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