Brazilian insurtech Samplemed brings next-gen life underwriting to ITC Vegas

Las Vegas is set to host ITC Vegas 2025, the world’s largest gathering of insurance innovation, from October 14–16 at Mandalay Bay. With more than 9,000 participants representing over 90 countries, ITC Vegas is the ultimate hub for global networking, learning, and trendsetting in the insurance industry.

This year, Samplemed, a leading Brazilian insurtech specializing in life and health underwriting, will be a Bronze Sponsor, with booth #1814 inside the Latam Town Square, a dedicated space highlighting Latin American innovation at ITC Vegas.

With over 35 years of expertise, Samplemed combines deep medical tradition with advanced technology to transform the way insurers underwrite risks. Its flagship solution, s.360 Life Underwriting, is already trusted by insurers and reinsurers in Latin America and
Europe, earning international recognition and multiple awards for its innovative approach.

Brazilian Innovation, Global Impact

At ITC Vegas, Samplemed will present the latest advancements of s.360, its all-in-one SaaS underwriting platform that leverages automation, AI, and advanced medical integrations to bring efficiency and precision to life and health insurance.

“Being a sponsor at ITC Vegas represents another step in strengthening our international presence. It’s a unique opportunity to showcase how s.360 is redefining underwriting, making it faster, more accurate, and more human,” said Silas Kasahaya, CEO of Samplemed.

In 2024, s.360 gained worldwide attention by winning awards including the ITC Vegas Sureify Life Favorite, the Swiss Insurtech Award, and the Seal Award in Spain, while also being named one of Europe’s Top 100 Insurance Solutions by ITC Europe.

A Platform Built to Redefine Underwriting

The s.360 platform is structured on three core pillars:

• All-in-One underwriting workbench: Dynamic questionnaires, video medical interviews, medical records, and reports in one unified environment.
• Rule Bank with web semantics: Faster, more precise, and scalable processes powered by structured medical knowledge.
• Applied Artificial Intelligence: Including VIDA, an AI-powered assistant for underwriters, and autonomous questionnaires with real-time dynamic generation.

By combining medical intelligence, process automation, and clinical decision support, s.360 positions itself as the first Brazilian SaaS dedicated to data-driven digital underwriting, a solution built to impact insurers and reinsurers not only in Latin America but also across
established markets like Europe and beyond.