U.S. Life Insurance Application Activity Continues Strong Pattern of Growth in February
By MIB -
13 March 2026
Growth for all age bands, in the double digits for ages 40+
U.S. life insurance application activity saw double-digit Year-over-Year (YOY) growth in February 2026 compared to February 2025, with activity up +16.2%, the highest YOY growth rate for any February on record. When comparing February 2026 to the same month in prior years, activity was up +14.0% compared to 2024 and up +17.7% compared to 2023. On a Month-over-Month (MOM) basis, February 2026 was up +3.1% compared to January 2026.