U.S. Life Insurance Application Activity Up Slightly at Mid-Year Compared to 2024
By MIB -
11 July 2025
YTD growth focused on ages 61+
July 10, 2025
U.S. life insurance application activity ended the first half of 2025 up +1.7% Year-to-Date (YTD), with activity in June up 6.6% Year-over-Year (YOY). When taking a historical lookback, 2025 mid-year YTD activity was up +2.3% compared to 2023 and up +6.7% compared to 2022. On a quarterly basis, activity during Q2-2025 was up +2.8% compared to Q2-2024. Additionally, in a pattern consistent with historical seasonal trends, Q2-2025 was down compared to Q1-2025 by -11.1%.
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