U.S. Life Insurance Application Activity Finishes 2025 with Record-Breaking Growth

U.S. life insurance application activity finished 2025 with record-breaking year-to-date (YTD) growth of +6.8% compared with 2024, representing the highest annual growth rate on record, at +6.7% above YTD activity for 2023 and up +9.8% compared to 2022, while also achieving the highest total volume of annual application activity seen in the last 10 years. Following upward-trending monthly patterns seen throughout 2025, December also saw a record-breaking month, achieving the highest year-over-year (YOY) growth rate and highest total volume of activity for any December on record, and ending at +22.1% YOY compared to December 2024.

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