U.S. Life Insurance Application Activity Continues to Grow in August 2025

U.S. life insurance application activity continued to grow in August 2025, with Year-over-Year (YOY) activity up +6.1% compared to August 2024. On a Year-to-Date (YTD) basis, activity through August 2025 was also at growth, up +2.8% compared to August 2024. When taking a historical lookback comparing August YTD 2025 to the same month in prior years, activity was up +3.7% compared to 2023 and up at +7.2% compared to 2022.On a Month-over-Month (MOM) basis, August 2025 was down -3.6% compared to July 2025.

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