Sureify Joins Insured Retirement Institute (IRI) to Help Drive Digital Modernization in Annuity Industry
Sureify a life and annuity technology platform provider for carriers, has recently joined the Insured Retirement Institute (IRI), the leading trade association for the retirement income industry. As a member, Sureify has become an active participant in IRI’s crucial Digital First for Annuities (DFA) initiative, which is establishing standardized rules of engagement for how the industry delivers essential data. IRI’s “Build Once-Use Many” approach focuses on lessening the burden on carriers and facilitating innovation, leading to faster transactions and easier management of annuity products.
Driving Digital Transformation with IRI
Sureify believes that true digital transformation requires alignment and consistency across the entire annuity ecosystem. Dustin Yoder, CEO and Founder of Sureify, emphasized this, stating, “The work IRI is doing in bringing the annuity community together to establish these standards is vital, because it will help to overcome many of the challenges that are currently inhibiting the acceleration of modernization within the annuity industry. We are excited to be part of this effort.”
Sureify’s Commitment to Industry Interconnectivity
For over a decade, Sureify has provided technology and expertise to help life and annuity carriers deliver premium digital interactions. Sureify delivers people-first Digital Experience Platforms (DXPs) built for distribution, policyholders, applicants, and the teams who support them. CoreCONNECT, Sureify’s data and insurance process engine, powers these experiences and establishes the foundational integration framework to enable:
- High-performance, bidirectional data buffering
- A modern, dependable API-first service layer ready for the open internet
- A complete workflow orchestration framework for repeatable, scalable transaction management
Carriers have increasingly requested Sureify’s assistance in building links with their carrier peers and the broader distribution marketplace, particularly in areas where new standards for cross-market interconnect are in active development. The Digital First for Annuities initiative at IRI has been instrumental in advancing new specifications and building confidence that critical new digital services can be implemented across the consortium.
Ben Brantley, CTO of Sureify, highlighted the value the company brings to this standardization effort: “The Sureify team is pleased to join this effort and contribute the deep API engineering knowledge we’ve amassed over the last few years building and implementing CoreCONNECT with our carrier partners. We look forward to collaborating with IRI and our peers to build a scalable digital model that benefits the entire annuity value chain.”
There are ample opportunities to improve the efficiency of annuity product discovery, sales, placement, and post-issue servicing across the industry, and Sureify is committed to helping accelerate carriers along this industry vector.
About Sureify
Sureify has been at the forefront of digital transformation in life and annuity since 2012. Years of experience building digital experiences within the industry’s complex ecosystem have refined our purpose: to solve the data and workflow challenges that hinder modernization. We believe that by creating a truly harmonious system environment, carriers can effectively address today’s most significant business challenges and accelerate their path toward future innovation.
Contact Info
Sureify – Marisa.Petriano@sureify.com