U.S. Life Insurance Application Activity Continues Pattern of Growth in November 2025

Growth for ages 31+, in double-digits for 51+

U.S. life insurance application activity continued to grow in November 2025, with Year-over-Year (YOY) activity up +9.4% compared to November 2024. On a Year-to-Date (YTD) basis, activity through November 2025 was also up, at +5.5% compared to November 2024. When comparing November YTD 2025 to the same month in prior years, activity was up +6.1% compared to 2023 and up at +8.8% compared to 2022. On a Month-over-Month (MOM) basis, November 2025 saw flat activity at +0.1% compared to October 2025.

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