U.S. Life Insurance Application Activity Sees Double-Digit YOY Growth in October 2025
By MIB -
11 November 2025
YOY growth across all age bands, in double-digits for 31+
U.S. life insurance application activity saw the second consecutive month of double-digit growth in October 2025, with Year-over-Year (YOY) activity up +15.2% compared to October 2024, and ending the month up +5.1% Year-to-Date (YTD). When comparing October 2025 to the same month in prior years, YTD activity was up +5.9% compared to 2023 and up at +8.8% compared to 2022. On a Month-over-Month (MOM) basis, October 2025 was up in double-digits at +10.5% compared to September 2025, following a seasonal pattern consistent with long-term historical trends.