
U.S. Life Insurance Application Activity Continues Steady Growth in July 2025
By MIB -
8 August 2025
Growth for ages 31+, in double-digits for 61+
U.S. life insurance application activity continued to grow in July 2025, with Year-over-Year (YOY) activity up +6.7% compared to July 2024. On a Year-to-Date (YTD) basis, activity through July 2025 was also up, at +2.4% compared to July 2024. When comparing July YTD 2025 to the same month in prior years, activity was up +4.1% compared to 2023 and up at +7.9% compared to 2022.On a Month-over-Month (MOM) basis, July 2025 was up +3.1% compared to June 2025.
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