U.S. Life Insurance Application Activity Begins 2026 at Growth
By M.I.B. -
19 February 2026
Double-digit growth for ages 40+
U.S. life insurance application activity saw growth in January 2026 compared to January 2025, with Year-over-Year (YOY) activity up +9.5%, the highest YOY growth rate for any January on record. When comparing January 2026 to the same month in prior years, activity was up +11.1% compared to 2024 and was up +15.9% compared to 2023. On a Month-over-Month (MOM) basis, January 2026 was up +11.7% compared to December 2025, representing the fourth year in a row with double-digit MOM growth in January.