Professional Talent

QUALIFICATIONS PROFILE 

Experienced leader in many facets including marketing, strategy, customer segmentation and technology. Highly skilled in collaborating with all stakeholders from board members to senior executives and line staff to achieve desired business objectives. A decisive and motivational leader adapt in building successful teams, as well as driving growth and results through new and creative solutions.

CAREER HIGHLIGHTS

• Collaboration to develop strategic marketing plans for business and retail life within United States Insurance Solutions at the Principal. Lead the team to ensure the execution of the marketing plans.
• Have led marketing efforts to rebrand Principal life marketing and Lincoln Benefit Life.
• Established and built strong relationships with key brokerage partners across the industry leading to opportunities to partner with many from a marketing/technology perspective.
• Opportunity to lead marketing efforts of many life, annuity, and target date funds and long-term care products.
• Revitalized illustration output for life products within agency and brokerage distribution channels.
• Developed strategy and implemented upon the Lincoln Benefit Life online, mobile and digital marketing platforms. Then carried many of the same concepts across to the agency channel.
• Consumer segmentation research and targeted marketing initiatives including social and digital to help improve and deepen customer relationships as well as increase awareness of the Principal brand.

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Principal Financial Group – Des Moines, IA (11/2013 to 04/2019)

Assistant Marketing Director – Retail and Business Life Marketing

Strategic leadership and direction for new life initiatives whether it be traditional, digital or social marketing. Continued life customer segmentation, ongoing promotion as well as distribution marketing support.

Key Achievements:

• Rebrand initiative that has successfully revamped all tools to better support all life-marketing efforts.
• Consumer segmentation work has shown that we can be a leader with social and digital marketing initiatives.
• Ongoing piloting of new programs and tools focused on understanding and engaging the customer.

Lincoln Benefit Life/Allstate Financial – Lincoln, NE (10/1995 to 08/2013)

Vice President Marketing (03/2005 to 08/2013)

Leadership and direction from a marketing perspective as it relates to strategy, creative development, communications and technology solutions for Lincoln Benefit Life and Allstate.

Key Achievements:

• Attracted, developed and retained top talent. Provided leadership in driving change, mentoring staff in the development of their technical, marketing and project execution skills; oversaw professional development; and offered on going challenges and growth opportunities.
• Exercised wide latitude and discretionary decision making in executing upon our marketing strategies. Recognizing and addressing inefficiencies in our own processes.
• Directed the development of a new marketing website and database for all marketing tools.

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