Verisk to Acquire Behavioral Data and Intelligence Vendor Jornaya

The acquisition will help insurers and lenders time and tailor interactions with customers and prospects, delivering better experiences and improving customer acquisition and retention



(Image source: Jornaya.)


JERSEY CITY, N.J., December 15, 2020 — Verisk (Nasdaq:VRSK), a leading data analytics provider, announced today it has entered into an agreement to acquire Jornaya, a leading provider of consumer behavioral data and intelligence. The acquisition will add Jornaya’s proprietary view of consumer buying journeys to Verisk’s growing set of marketing solutions for the insurance and financial services markets.


Using advanced marketing techniques, customers in the property/casualty, life insurance, and lending industries rely on Jornaya’s behavioral data, lead compliance intelligence, and other solutions to drive return on investment. With this acquisition, Verisk clients will have the intelligence and agility to time and tailor interactions based on actual in-market behaviors—ensuring engagement with customers and prospects at the right time with a relevant message.




Ross Shanken, Founder and CEO, Jornaya.


“The rapid growth of competition in insurance and financial services has made it more critical than ever for businesses to help consumers find the products they need with speed and ease,” comments Doug Caccese, president, ISO Personal Lines, Verisk. “Jornaya brings unique insights to consumer buying journeys and the ability to meet the evolving needs of CMOs and marketing teams. Combined with our extensive data assets and deep domain expertise in predictive analytics and decision-support solutions, this acquisition will enhance our ability to develop innovations to help our clients refine their marketing outreach, boost customer acquisition and retention, and increase profitable growth.”


“Verisk has shown a strong commitment to meeting the rapidly changing needs of leading marketers with data-driven solutions, highly experienced teams, and a significant innovation pipeline,” says Ross Shanken, founder and CEO, Jornaya. “As part of the Verisk family, we’ll be able to increase our reach, improve our solutions, and help our clients grow with greater speed and efficiency by driving better customer engagement, acquisition, and retention.”


About Jornaya

Jornaya has proprietary behavioral data in markets where consumers make considered purchases, including the insurance and lending industries. Jornaya’s data helps companies and their marketing teams improve consumer engagements and drive profitable growth through a deeper understanding of their customers and prospects and their buying journeys. Leading companies use Jornaya’s data to help retain current customers, grow relationships with existing customers, and establish new relationships. For more information, visit


About Verisk 
Verisk (Nasdaq:VRSK) is a leading data analytics provider serving customers in insurance, energy and specialized markets, and financial services. Using advanced technologies to collect and analyze billions of records, Verisk draws on unique data assets and deep domain expertise to provide first-to-market innovations that are integrated into customer workflows. Verisk offers predictive analytics and decision support solutions to customers in rating, underwriting, claims, catastrophe and weather risk, global risk analytics, natural resources intelligence, economic forecasting, and many other fields. Around the world, Verisk helps customers protect people, property, and financial assets.


Headquartered in Jersey City, N.J., Verisk operates in 30 countries and is a member of Standard & Poor’s S&P 500®Index. In 2018, Forbes magazine named Verisk to its World’s Best Employers list. For more information, please visit


Creating an Integrated Experience for Buying Life Insurance

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The life insurance industry is at a tipping point! Forced to deal with constant challenges in optimizing operational costs, improving overall accuracy, and enhancing customer experience, all the while ensuring the highest return on allocated capital, insurers worldwide are treading treacherous waters. As insurance companies are overwhelmed with vast amounts of structured and unstructured data, they find it extremely hard to collect and analyze data from multiple sources. Most insurance carriers still rely on outdated technologies and legacy IT infrastructure to facilitate data capture, and this typically leads to poor data quality, scalability issues, and cost and operational inefficiencies. Alongside, the intense market competition, stringent regulatory norms, and growing compliance pressures are making it much harder for life insurance companies to keep revenue flowing and stay in the game.


The need of the hour for carriers is to embrace faster and more efficient business practices and advanced technologies that not only accelerate the insurance application processes but also eliminate redundancy and reduce operational costs. This is where automation plays its part; it streamlines the repetitive mundane tasks, clears up bottlenecks, enhances risk management, and drives companies toward the next level of growth. Tapping into the immense potential of automation, ApplicInt, a leading information technology company, has developed several innovative, interoperable solutions that can be customized to meet the unique requirements of each client. ApplicInt was founded in 2003 to provide efficient and cost-effective technology solutions for the collection and distribution of information for life insurance applications. Automating the broker’s world not only means digitalizing their offices but, more importantly, streamlining and simplifying the process of obtaining insurance.


“Whether you are an agent, call center representative, consumer, or examiner, our intelligent solutions can be utilized to quickly complete life insurance applications digitally”


To that end, ApplicInt provides alternate ways for agencies to become more efficient. “Whether you are an agent, call center representative, consumer, or paramedical examiner, our intelligent solutions can be utilized to quickly complete life insurance applications digitally,” says Michael Feroah Sr, Founder and Chief Strategy Officer, of ApplicInt. All of ApplicInt’s solutions are designed around automating the entire process of collecting and moving data from the pointof-sale to a carrier, making it easy and fast to issue policies. Since its inception, the firm has worked with a growing list of carriers, brokers, third-party administrators (TPAs), paramedical companies, and banks to increase revenue and dramatically reduce the cost of acquiring new customers for life, health, and disability insurance; annuity; and mutual fund products.


Faster Policy Decisions at No Additional Costs

While segments of the insurance application process are automated today, most of them are yet to be fully digitalized. ApplicInt is the first company to provide a fully digital, end-to-end process for all types of insurance. ApplicInt’s end-to-end digital technology can connect all software solutions—regardless of the software provider—into a unified solution that can process all types of life insurance products. ApplicInt’s solutions can be used by insurance examiners, call centers, and even consumers to address information collection and consolidation problems. In other words, ApplicInt’s software includes a consumer-direct solution; consumers can fill out the insurance application on their own instead of relying on a third-party. “The key to dealing with challenges in today’s business landscape is flexibility. ApplicInt’s solutions are designed to work the way you do; their flexible workflow and easy configuration allow carriers to quickly adapt to changing market conditions and seamlessly integrate into any software solution or process,” informs Feroah.


ApplicInt has a complete suite of insurance application fulfillment solutions. ExpressComplete serves as an easyto-use multi-carrier quoting and drop ticket platform that guides and directs a user or agent in filling the insurance application order and cuts down on the processing time. ExpressComplete has integrated ticketing capabilities such as health analyzer (which confirms the underwriting rate class), call scheduling (passes an order to the carrier call center), and real-time exam scheduling. The software comes with single sign-on, and helps connect producers (individual agents) to fulfillment centers. Agents can keep track of their applications and pending status via ExpressComplete. It also helps guide reps through the process of accurately filling the carrierspecific short application form and electronically submitting it to the designated fulfillment center.


CallComplete, on the other hand, is a web-based flexible application fulfillment platform that snaps easily into any carrier’s call center and can be used by distributors and third-party call centers to gather medical as well as nonmedical information. The CallComplete solution has scripted reflexive interview questions (Part A/B) that ensure cases are 100 percent in good order. CallComplete can also be used remotely as a fulfillment process for ExpressComplete term ticket and any other platform. Forms, including unique special authorizations—required for over 25 percent of attending physician statement (APS) records—are signed with voice or eSignature. A distinctive aspect of CallComplete is the fact that it can also be combined with ApplicInt’s digital paramed platform, ExamComplete, to provide a seamless end-to-end application process. “We developed all of our solutions as a response to the increased complexity of the insurance sales and underwriting process. We achieved our ultimate goal to automate the information collection process for insurance agencies, carriers, brokers, and other stakeholders involved,” mentions Feroah.


Eliminating the “Not In Good Order” Problem

ApplicInt’s ExamComplete can be deployed in multiple paramedical service providers’ systems and call centers. Through the software, ApplicInt enables insurance carriers to accurately collect information during the paramedical exam via a reflexive interview. “We have also automated the process of ordering copies of attending physician statements (APS), which are medical records from doctors and hospitals. ExamComplete is the only platform that facilitates the examiner to obtain the digital special authorizations that has proven to reduce cycle time attributed to APS health record acquisition,” adds Feroah. In fact, ExamComplete is the leading digital paramed platform used by the top lab facilities and paramedical vendors in the industry, like APPS Paramedical Services, ExamOne, and Clinical Reference Laboratory (CRL). ApplicInt also developed end-to-end digital application solutions where the software could qualify the proposed insured in real-time.


ApplicInt Flow 7-23-2020


Providing the customer with the tools to complete some or all of the application on their schedule has been a goal of the life industry for years. With the recent launch of UComplete that flexibility is now a reality

More recently, ApplicInt incorporated electronic lab slips into ExamComplete and introduced a consumer facing solution (UComplete) that allows consumers with the resilience to complete the application package online on their own schedule. Alongside, the firm also integrated pharmaceutical prescription historical data into the data collection processes and introduced Exam-2-CallComplete, a new module that enables an insurance examiner that failed to complete the exam in the field to revert the application process to a call center for fulfillment . “Earlier, it was just a matter of automating and digitalizing the parts of the insurance industry that were paper-based. We have expanded our core information collection processes to provide more flexible data collection solutions, better information with integrated Rx history, and eliminate the black holes of information collection by integrating automatic APS ordering (attending physician statements) and reducing the time taken for special authorizations,” stated Feroah.


“ApplicInt’s solutions are designed to work the way you do; their flexible workflow and easy configuration allow carriers to quickly adapt to changing marketing conditions and seamlessly integrate into any software solution or process”


Dedicated to Continuous Innovation

It is not just ApplicInt’s ability to deliver innovative, customer-focused technologies and solutions that have helped the company attain exponential success; it is their approach toward solving consumer and business needs that set them apart in the marketplace. ApplicInt is an accessible, service-driven, software provider that keeps its development costs in order to create an environment that makes innovation easier and less expensive while maintaining high quality. The firm works in partnership with each of its clients and focuses on building successful, long-lasting relationships. “We find different ways to automate the insurance application process and make it much more efficient and less expensive. The cost to deploy an ApplicInt solution has a nominal fee compared to our competitors and we generate revenue by charging a modest transaction fee,” says Feroah. ApplicInt’s result-oriented staff interacts with each customer from beginning to end of a project and continues to own the relationship. “Our team’s engagement and commitment to constantly inquiring and learning the ongoing needs of our customers is key to our growth and success. We listen, we work together, we create solutions,” cites Feroah.


The Way Forward: Adapting to Change

ApplicInt is always in pursuit of providing better solutions and being better partners to its clients. For the road ahead, ApplicInt is looking forward to expanding into the emerging market where a paramedical exam is not required. In parallel, the firm is also working on new extensions for its software with additional capabilities. This includes incorporating pharmaceutical data from information sources like the Medical Information Bureau (MIB) on the front-end to allow carriers to speed up the application process even more, and essentially, in the long run, make the agencies and agents a lot more profitable. Currently, the firm works with over 40 carriers and we are growing our customer base. “We are well-positioned for continued growth. Our goal is to expand our core products and technology and continue to make the insurance application process easier and more efficient,” expresses Feroah. As digital technologies continue to disrupt the insurance sector, the industry will have to move from its current ‘reactive’ mode to ‘predict and prevent’ mode. And, this evolution will have to be at a faster pace than before as the stakeholders in the insurance value chain (like brokers, consumers, financial intermediaries, carriers, and suppliers) become more adept at using advanced technologies. With the right tools and approach, such as those offered by ApplicInt, carriers and distribution can thrive in these changing times.

. ***

By Pamela Morgan

In$urance CIO Outlook Magazine

NOVEMBER – 25 -2020 ISSN 2644-2795


illustrate inc launches OPUS™ Mobile, a quoting and illustrations app for life insurance carriers



Toronto, ON, November 23, 2020 – illustrate inc, a point-of-sale software solutions provider for the North American Life Insurance industry, announced today the launch of OPUS™ Mobile, a downloadable quoting and illustrations app created for Carriers, which will dramatically improve the agent and client experience.


OPUS™ Mobile is a powerful sales tool for agents that enables them to provide quotes, illustrations and reports to clients, quickly and easily, on the spot, through their mobile phone. As with illustrate inc’s entire solution set, OPUS™ Mobile is built to be configurable and customizable to the individual needs of specific insurance carriers. It can be used in conjunction with illustrate inc’s other digital solutions, separately, or can integrate with other 3rd party systems and information providers.

Watch The Video to Learn More

“Life Insurance agents and clients are continuously pressed for time. OPUS™ Mobile enables them to respond to consumer expectations where they can deliver complicated information, easier and faster, to facilitate an informed decision,” says Lyndon Edwards, President of illustrate inc. “We’re thrilled to offer this powerful new sales tool to help agents increase the speed at which they can provide quotes and illustrations to prospective clients, and ultimately close more accounts to achieve their growth targets.”


illustrate inc is dedicated to helping insurance carriers evolve their organizations to better serve their agents, and current and prospective clients. OPUS™ Mobile is the latest in a line of solutions that aims to deliver state-of-the art tools that facilitate a highly productive, informed and efficient sales process.


Learn more at or contact us at


About illustrate inc

Established in 1989, with offices in Toronto and Kansas City, illustrate inc has been building and delivering powerful and innovative web based POS software solutions – including quoting, illustrations, and eApps – for the North American Life Insurance industry, enabling carriers of any size to embark on, extend, or enhance their Digital Transformation.


For additional information contact:


Anastasia Sudetic

Marketing Manager

illustrate inc


The Future of Automation in Life Insurance



The Future of Automation in Life Insurance


There are really four areas of technological revolution happening together and at once to reshape the industry: automation, artificial intelligence (AI), big data, and cloud. Combined and intertwined, they mark the current disruption that shapes any discussion on the future in life insurance


Cloud computing has been around since the 1960s, though only adopted for mainstream use in the last twenty years. Widespread cloud acceptance means uninterrupted access to data. If you think about it, this mirrors the same timeline for many types of records and databases. Twenty years ago, most medical records were not even electronic; the big push was to get industry-wide acceptance of electronic medical records by 2014. Constant access is a new phenomenon.


Big data means we have more complex data sets from new places. More connected devices in the world means more data. Think of late generation devices and the data they collect: exercise wearables, fitness apps, smart TVs, smart vehicles, and even surgically implanted medical devices collect information about you. The implications for the insurance industry are undeniably massive. Insurance companies will be able to leverage data assets for strategic decision making, sometimes in real time. Constant access to next-level data offers insurers new insights into risk mitigation, and new avenues to recognize and seize opportunities.


Such opportunities may be just in time to address generational challenges. Millennials have shown a general unwillingness to buy life insurance. Not only that, but they are less likely to join the insurance workforce. Millennials prefer the more lucrative tech-jobs.


Part of the reason why is that legacy industry entry-level jobs had long been filled with mundane, repetitive, routine-type tasks – the very same jobs that are being replaced by a combination of AI and automation. Underwriting is a perfect example. The job has traditionally required repetitive, time-consuming, manual processes that once provided a small army of young professionals with industry experience. Underwriting was a paperwork-laden task. Today, the desire for fast decisions combined with 24/7 access to increased data sources means the role can be performed electronically and instantly. It’s not uncommon for the technology firms that service insurers to process 19 out of 20 insurance applications immediately and without any human intervention.


Digital transformation across the industry has delivered business agility but transforming has been more about survival. 44% of policyholders surveyed in 2019 stated they would change carriers if they couldn’t access and service their account electronically.


The future of life insurance involves a heavy dosage of the same four ingredients: automation, AI, big data, and cloud working together to provide new growth opportunities with the same old-world concept of security. Look for more data, increased reliability, and immediate decisions made with less human intervention.


Ushering the industry into tomorrow are technology and automation firms like Management Research Services (MRS). MRS helps carriers streamline their application system with their no-code platform. Underwriting decisions can be made in just moments and at the point of sale. With voice and electronic signature capability, the MRS system allows for a time-to-issue of just a few minutes. For carriers seeking a technology partner that provides AI-based automated insurance services and solutions, learn more at


Firms Using iPipeline’s InsureSight Data Analytics Increased Life Insurance Placements by 9% for Perm, 3% for Term

Captura de pantalla 2020-11-11 a la(s) 18.43.07

InsureSight Data Analytics Enable Agents/Advisors to Break Through COVID-19 Challenges to Sell


Exton, PA (November 10, 2020) – iPipeline® – a leading provider of low code cloud-based software solutions for the life insurance and financial services industry – today reported, for the period ranging from March to August 2020, five top firms using InsureSight® Data Analytics increased placement for permanent insurance products by 9% and term insurance products by 3% above the industry averages. This resulted in a $7.3 million increase in sales for the five firms during the height of the COVID-19 pandemic.

Developed by iPipeline’s data analytics and data science team, the InsureSight® Data Analytics leverages data from iPipeline’s Agency Management System (AMS), which is comprised of 300+ Distributors, 70+ Carriers, 800,000+ annual application submissions, $8 Billion+ in annuity deposits, and $4 Billion+ in life premium within the industry. Real-time performance metrics for a participating firm are benchmarked against the industry to deliver a holistic view and drive improvement.

“Nothing thrills me more than to see our customers benefiting from our digital products during the COVID-19 pandemic. The challenges to customer engagement are real, and selling in the contactless environment is extremely difficult,” said Larry Berran, CEO, iPipeline. “InsureSight Data Analytics is an extremely powerful and insightful tool for top management to use in benchmarking performance both within their unique environments as well as on a national basis. It not only provides knowledge about how you stack up against the competition, but it enables top management to evaluate what is being sold, where, and to whom to fine tune operations and optimize sales on a demographic and geographic basis. Being able to analyze white space for a product portfolio and identify viable markets is invaluable when things are tough. InsureSight is making a difference and proving to be a critical service in today’s marketplace.”

“As an early adopter of iPipeline’s InsureSight Data Analytics, AgencyOne began to see and measure data points that we had never looked at before. We had a gut feeling about the success of our business, but we could not prove it other than by looking at our revenue,” said Gonzalo Garcia, Partner, AgencyOne. “To understand more about our business and people, we worked with iPipeline to develop the ‘advisor scorecard’ functionality of the system. By measuring each advisor’s business relationship with us and more importantly, communicating that information to our advisors on a quarterly basis, all parties are held accountable for the success of each other. It became a true business partnership. From there, we were able to have some very real conversations—using factual data points—to enhance services for productive relationships and terminate non-productive ones, resulting in long term, mutual profitability and growth.”

“Lion Street has an intense focus on connecting high-net-worth individuals, family offices, business owners, and corporate clients with the best financial solutions to meet both their short- and long-term needs. Our ability to understand all their current and future needs has a profound impact on our performance,” said Dan Stanley, Vice President Operations, Lion Street. “iPipeline’s InsureSight Data Analytics provides the ability to quickly and efficiently identify service gaps and adjust both internally and externally to strategically plan our next move, and this has positively impacted our placement ratios in a very difficult year.”

“As a data driven firm, having immediate insight into the dynamics of our business enables us to understand how we are performing as an integrated operation to address the needs of our customers and agents. This is particularly critical in today’s marketplace given the challenges,” said Mac Chrystal, President & CEO, Gen3 Advisor Group. “InsureSight Data Analytics is a powerful and rapidly enabled service, which has allowed Gen3 to react in real-time to all activities within our business process. There is no question that it has improved how we function as a team and driven record growth for us during the COVID-19 pandemic period.”

To learn how you can implement iPipeline’s InsureSight Data Analytics to improve agent selling for permanent and term insurance products, contact or call 1-800-758-0824, option 2.


About iPipeline

iPipeline is a leading provider of low code, cloud-based software solutions for the life insurance and financial services industry. Through our SSG Digital, end-to-end platform, we accelerate and simplify sales, compliance, operations, and support. We provide process automation and seamless integration between every participant in our ecosystem including carriers, agents, general agencies, advisors, broker-dealers, RIAs, banks, securities/mutual fund firms, and their consumers on a global basis. Our innovative solutions include pre-sales support, new business and underwriting, policy administration, point-of-sale execution of applications, post-sale support, data analysis, reporting, user-driven configuration, consumer delivery and self-service, and agency and firm management.


iPipeline’s platform is used by approximately 150 carriers, 1,400 distributors and financial institutions, and their agents and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Boston, Bromley (UK), Burlington (Canada), Cheltenham (UK), Dallas, Davidson, Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Pleasanton, and Salt Lake City. Visit


About AgencyOne
AgencyOne works with a select group of life insurance and wealth advisors across the nation who specialize in the needs of high net worth clients. AgencyOne delivers full-service, back office support to our advisors so that they can focus on the client experience. By working with a select group of advisors, we help clients protect their financial security and transition their wealth in an orderly manner. We employ our talents and resources in medical underwriting, insurance-based solutions, and advanced planning techniques to deliver a highly personalized service platform. Our objective is to be recognized as the leading Brokerage General Agency in the country by the most successful insurance and wealth advisors serving the affluent marketplace. Visit us at


About Lion Street
Lion Street is a leading financial services company based in Austin, Texas. Lion Street provides elite life insurance advisors access to the financial products, intellectual capital, and specialized resources they need to meet the sophisticated needs of high-net-worth and corporate clients. Together, Lion Street’s Advisor-Owners are strongly committed to building a highly collaborative network of professionals. Visit us at


About Gen3 Advisor Group
Gen3 is a family owned and operated IMO located in Youngstown, Ohio. Our goal is to help top insurance professionals and financial advisors simplify their businesses and better serve their clients through every step of the planning process. With a broad portfolio of life and annuity products, sales platforms, back-office, and marketing support, Gen3 is here to help producers grow. We’d love for you to join the family. To learn more, visit us at



For iPipeline:
Lisa Shea

Covid-19 And Life Insurance


COVID-19 And Life Insurance

The pandemic is a game-changer. There’s no way around the evidence: closed schools, stock market volatility, shuttered small businesses, and a swamped healthcare system. With civil discourse at an all-time low, we might need to wait for history to decide what happened.

With every sea change comes opportunity; some industries have found a boom amidst the chaos. Courier and logistics services have experienced massive growth with online shopping and doorstep deliveries. Online education is in the midst of an unprecedented heyday. Video streaming services exploded during the initial Spring lockdowns; production teams are now scrambling to keep up with demand in a forever changed television landscape. Another pandemic-time growth industry: life insurance.

The significant rise in policies sold during 2020 is especially notable because it reverses a decade-long downturn. Between 2010 and 2020, the number of Americans holding a life-insurance policy dropped from 63% to 54%. That’s 16 million less people over ten years, even though the country’s population grew by 21 million.

Declines in the number of Americans holding a life insurance policy have been something of a mystery. Life expectancy has steadily increased, but fewer Americans were choosing to buy policies. One would reasonably assume ownership to rise among middle and lower-level earners, but that’s not what happened. Experts point to factors like declines in group policy sales, higher premiums, and more restrictions for an older population, though they don’t really explain the failure to reach younger generations.

Whatever caused the slump, it might be over. The second and third quarters of 2020 have shown sharp increases in policies sold, some months with double-digit percentile increases over 2019. Americans see that good health and a long life is no longer something we can take for granted as COVID-19 has increased our awareness of our own mortality. Daily reminders of tragic losses and spiraling infection rates have set off a round of panic-buying the country has not seen since 9/11.

A new landscape comes along with some new restrictions. Insurers cannot deny claims due to COVID-19, but many firms are restricting underwriting for certain at-risk groups. Individuals over 60 with heart or lung issues, diabetes, or obesity might encounter raised premiums or denials. For individuals over 70 options are even more restrictive.

Finding out your options has never been easier. Online marketplace applications use reflexive questioning to customize each application in a manner that satisfies underwriters. Behind the scenes, medical records are retrieved electronically allowing policy decisions in just moments. Naturally, prospective buyers like the ability to compare rates and options with such immediacy. Growth during the pandemic would have encountered bottlenecks and obstacles with the industry’s old model, which required meeting with an agent and scheduling a doctor’s appointment.

The industry’s new model relies on next-generation application and underwriting processes from firms like Management Research Services (MRS). MRS offers customized insurance underwriting solutions to support a range of insurance services. We can assist with your new business applications and underwriting processes through our proprietary technology and no-code platforms. Together, the MRS no-code technology and services represent a one-stop solution that reduces customer acquisition costs and saves time and overall resources for insurance carriers.

No one can say if or when the pandemic will end. Virus experts contend COVID-19 might never go away, but vaccines and treatments will turn it into something much easier for all of us to live with. As things change, MRS’s flexible system can and will change with it. Our technology is built to allow for progressively more complex underwriting and scripting scenarios. For more information on how MRS is helping insurance companies look toward a better tomorrow, visit their website at .

To read more articles related to MRS and Life Insurance click here:


Management Research Services Continues To Advance And Excel!



Management Research Services (MRS) has been able to stay on a positive path of growth and prosperity in 2020.  We offer an unmatched customer service experience that keeps us at the forefront with our clients and the insurance industry.  With quick response times and dedicated staff members, we always put our clients and partners first.  As a core value of the company, customer service is embedded in the culture at MRS.  Elco Mutual Life and Annuity had this to say about the customer service experience MRS provided to them. “In short, MRS has been great. We see tasks quickly going from start to finish with plenty of communication in-between. I would say they do an excellent job of identifying potential issues, offering suggestions, and keeping us updated as we progress. Communication in meetings is clear and concise, and emails are bountiful with information, but not overwhelming. Testing has gone smoothly too. When we identify an issue or decide to adjust, they have made the necessary changes promptly to keep the project on schedule. Overall, the project has been a very positive experience, and we are pleased with their performance.”  This type of service cannot be done without the dedication of our employees.  When an employee gets hired by MRS, it is not just an apply and start type of hiring experience.  MRS puts an emphasis and trust in their employees to be the experts in the field and the interview process guides the applicants to be confident, secure, and ready to go the moment they join the team.  Since the pandemic of 2020 started, many businesses and industries have had to adjust.  Plans for growth and expansion have had to be halted as the world reacts to life during this unprecedented time. MRS has not had to stop operations or plans for growth and expansion, in fact, MRS has been able to significantly grow from 80 to 120 employees since March.


How has MRS been able thrive in 2020 during the pandemic?  


The first and biggest reason was MRS’s ability to allow employees to work from home.  Prior to the pandemic 50% of the staff was already working from home and processes were already in place to allow for the organization to transfer to a virtual/home office environment quickly.  The next reason was the innovative vision and foresight of the tech team.  They were a key player in transforming from an in person to virtual working environment. They were able to get the rest of the MRS employees transferred over to virtual offices in under a week and without interruption to the daily workflow.  The tech team acted instantly and MRS adapted quickly.  Another key reason that has allowed MRS to thrive is the software technology currently in place within the company. This technology that MRS created allowed to hire rapidly and train new employees quickly.  The last reason MRS has thrived during the pandemic is that the company has been able to be flexible and adapt.  From client transactions to customer service inquiries, MRS developed solutions that were quick, easy, and efficient.   These transformations allowed MRS to keep growing and advancing, and they are now currently over 120 total employees.  With expansion comes growth and MRS has been able to do both in 2020.


At MRS, we help clients transform change into a competitive advantage.


MRS provides a high-end technology product to life, health, and annuity insurance industries.  In today’s world where “the only thing constant is change,” that original vision has been expanded to include more services and technology capabilities designed to help clients adapt quickly and in a cost-effective way.  MRS has invested heavily in our technology platform to create a foundation for the next revolution in life insurance.  MRS’s No-Code platform gives you all the tools needed to build a highly secure, complex application that efficiently collects voice and electronic data without writing a single line of code.  The result is a vastly reduced time to market with no initial or ongoing maintenance costs making the total cost of ownership substantially lower than status quo solutions.  Our platform’s ability to support powerful reflexive logic makes the MRS rules engine extremely efficient in collecting all information needed to make a point-of-sale decision.  The capabilities and flexibility of our platform allow customers to use the MRS technology platform as their single solution or as a tool to support and enhance current technology solutions they already have in place.  Please visit us at or contact us by email at to learn more!


LBTC Announces New Co-Chairs



We are excited to Announce that The Life Brokerage Technology Committee (LBTC) has elected 3 New Co-Chairs (See complete bios at end of post). The new leadership team brings a vast amount of industry experience to drive LBTC forward in working with its members in solving industry technology pain points and creating process improvement for Life Insurance services. The LBTC new co-chairs will also bring awareness of new innovations to the industry.


12345* Pat Wedeking, Vice President of Tellus Brokerage Connections

12345* Marjorie Ma, VP & Head of Product Management of AIG USA Life Insurance

12345* Brian Kirland, Senior Director Sales & Marketing of SuranceBay



The new co-chairs each represent respectively Distributors, Carriers and Vendors. They will serve a 2-year term. The new co-chairs are supported by the LBTC Steering Committee: Joann Mattson of Highland Capital Brokerage, Jeff Lingenfelter of John Hancock Insurance Company, and Ken Leibow of InsurTech Express. LBTC has 120+ industry members. Please see below on how to join LBTC.


The Life Brokerage Technology Committee (LBTC) is an independent working group whose purpose is to exchange information about technology related systems and services related to the marketing, sale, and servicing of insurance in independent distribution channels. Some of LBTC’s past initiatives focused on process improvement and solving technology pain points: Automated-Underwriting, eApp, eDelivery, eSignature, Commission Accounting, and Pending Case Status to name a few. LBTC conducts industry surveys, whitepapers, webinars, media and has a face-to-face meeting at the Annual NAILBA Conference in November. LBTC partners with other industry associations such as NAILBA, ACORD and LIDMA.



There is no cost to becoming an LBTC Member. Each person who wants to participate in LBTC in your organization can join. Each person will need to fill out a membership form.  You can join LBTC by downloading the membership form and emailing it to Joann Mattson at Download LBTC Membership Form:

Pat Professional 2012

Pat Wedeking

Pat Wedeking is an industry veteran whose focus has been on process improvement, direct marketing and brokerage business development. Coming from the hospitality business as a PGA apprentice, Pat entered the life insurance business through Northwestern Mutual’s training program.  After 10 years in personal production Pat entered the general agency business with a technology driven brokerage focusing on lead generation a lead relationship management (LRM) system.  This platform served as the foundation of Quick Life which was sold to Crump in 2016.


During the growth of the brokerage Pat was the founding President of the Life Insurance Direct Marketing Association known throughout the industry as LIDMA.  This organization focuses on industry technology that improves the process of obtaining insurance and helped usher in the ubiquitous use of electronic payments, signatures and delivery of policies.  Further process improvement initiatives focus on voice signature, data based underwriting and bringing data closer to the point of sale.  After service to LIDMA Pat was elected to the Life Happens board of directors and served as Chairman of that organization in 2017. Since joining Crump Pat has been in business development positions focusing on the use of their transaction center platform and, most recently, with Crump’s IMO division, Tellus Brokerage Connections.  Pat brings energy and a big picture mentality to his endeavors.  He has a wealth of knowledge and industry relationships that will help any organization he serves.

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Marjorie Ma

Marjorie Ma is the Vice President and Head of Product Management and Market Intelligence, AIG USA Life Insurance. She has over 8 years life insurance experience and is now responsible for Life Insurance Product Development and Management at AIG, including product strategy development and implementation, as well as day-to-day product management across AIG’s broad life product portfolio. She is also leading Market Intelligence Team to collect industry and competitor updates and to provide actionable intelligence to product, pricing, sales, marketing and operation teams.  Marjorie joined AIG in 2012 after obtaining her MBA degree from Rice University and has since worked in the Life Insurance Industry.


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Brian Kirland

Brian J. Kirland received his Economics degree from Saint Mary’s College of California in 1997. He began his career in the financial industry as a Portfolio Manager’s Assistant at NWQ Investment Management. From 1998 until 2014, Brian was a part of a growing technology firm, Xtiva Financial Systems, whose products focused on the Broker-Dealer and Securities industry for Sales compensation. Brian then joined LaserApp Software in 2014, deepening his insurance technology expertise. During his two years with LaserApp, Brian spent his time meeting agency principals and carrier partners helping establish a new business platform for the firm.


Brian joined SuranceBay as a National Account Executive in July of 2016 and currently serves as Senior Director of Sales & Marketing and a member of the executive management team. Brian works to increase sales within the distribution channels, carrier partners and vendor integrations for SuranceBay’s flagship product, SureLC™. Since 2009, SuranceBay has been an industry leader in providing innovative licensing and contracting software to independent brokers, agents, and carriers. The recent introduction of complementary tools such as DataLink, SureLC One, Background Screening, and AML training, makes SuranceBay’s SaaS platform a one-stop-shop for over 85% of the independent life insurance agents in the United States. SuranceBay incorporates the assets of more than 600 life insurance carriers with subscriptions from over 800 BGAs, optimizing the workflows of 425,000+ active producers nationwide, and processing over 50,000 monthly contract submissions.