Ameritas Selects iPipeline’s SSG Digital Platform to Enhance Life Insurance Processing for Financial Professionals

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e-Application, Self-Service Capabilities, and Network to Optimize Financial Professional and Carrier Performance

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Exton, PA (January 12th, 2021) – iPipeline® – a leading provider of low code cloud-based software solutions for the life insurance and financial services industry, today announced Ameritas has chosen the SSG Digital® Platform to streamline the application processing experience. Ameritas is a mutual-based provider of life insurance, financial services, and employee benefits. iGO® e-App and Maestro® Self-Service will be integrated with Swiss Re’s Magnum Pure® full-service underwriting automation to accelerate business processing, lower costs, and improve the customer experience for the Ameritas independent distribution channel. iPipeline has the life insurance industry’s largest independent distribution and carrier network within North America.

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“In a recent Deloitte survey, 48% percent of 200 insurance executives agreed the pandemic showed how unprepared our industry was to weather this economic storm. Digital technologies are essential to succeeding in today’s contactless selling environment, and iPipeline’s low code SSG Digital platform has what it takes to power the industry forward in 2021,” said Larry Berran, CEO, iPipeline. “Using iGO e-App and Maestro Self-Service with Magnum Pure will help Ameritas to improve their financial professional and consumer experiences.”

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“Ameritas evaluated several technology providers to find a platform that best fit our needs,” said Robert Sharp, Head of Independent Distribution at Ameritas. “iPipeline is a strong organization in the independent marketplace with integration experience and an innovative end-to-end platform. We look forward to working with iPipeline on automating our new business processes.”

To learn how you can implement iPipeline’s innovations to automate how your products are sold and processed, contact sales@ipipeline.com or call 1-800-758-0824, option 2.

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About Ameritas
Ameritas is a marketing name for Ameritas Mutual Holding Company and its affiliated subsidiary companies, including Ameritas Life Insurance Corp. and Ameritas Life Insurance Corp. of New York. Founded in 1887, Ameritas offers a wide range of insurance and financial products and services to individuals, families, and businesses. These products and services include life insurance; annuities; individual disability income insurance; group dental, vision, and hearing care insurance; retirement plans; investments; asset management; and public finance. Securities offered through affiliate Ameritas Investment Company LLC. (AIC), member FINRA/SIPC and investment advisory services offered through the business name of Ameritas Advisory Services. AIC is not affiliated with any third-party entity mentioned herein. For more information, visit ameritas.com.

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About iPipeline
iPipeline is a leading provider of low code, cloud-based software solutions for the life insurance and financial services industry. Through our SSG Digital, end-to-end platform, we accelerate and simplify sales, compliance, operations, and support. We provide process automation and seamless integration between every participant in our ecosystem including carriers, agents, general agencies, advisors, broker-dealers, RIAs, banks, securities/mutual fund firms, and their consumers on a global basis. Our innovative solutions include pre-sales support, new business and underwriting, policy administration, point-of-sale execution of applications, post-sale support, data analysis, reporting, user-driven configuration, consumer delivery and self-service, and agency and firm management.

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iPipeline’s platform is used by approximately 450 carriers and fund companies, 1,400 distributors and financial institutions, and their agents and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Boston, Bromley (UK), Burlington (Canada), Cheltenham (UK), Dallas, Davidson, Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Pleasanton, and Salt Lake City. Visit www.ipipeline.com.

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For iPipeline:
Lisa Shea
Marketing
lshea@ipipeline.com
484-870-6234

Management Research Services and Liberty Bankers Insurance Group Unite (Case Study)!

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Management Research Services (MRS) is an industry leader in developing and delivering customized digital and automation solutions for clients and partners. Recently, MRS led efforts to streamline new business and underwriting processes for Liberty Bankers Insurance Group (LBIG) based in Dallas, Texas.

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When the COVID-19 pandemic began, LBIG experienced an unexpected service disruption with an existing underwriting service vendor for one of their highest volume product lines. In a matter of less than a week, MRS was able to mirror the existing process, as well as refine it to improve the customer experience. This resulted in minimal disruption to the new business process.

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Building on the success of that initial partnership, a second phase followed in June, wherein MRS developed and installed a reconfigured platform that integrated new data sources and greatly improved the customer experience. As a result of this phase, the new and improved MRS solution provided the following for LBIG:

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• A mortality analysis of a prospective client.

• Reduction in time to see which prescription drugs are currently in market.

• A better user experience.

• Access to a reflexive list of questions on health history.

• An increase in production due to a streamlined process for agents.

• Point-of-sale features for a client.

• Real-time reporting capabilities.

• Cost savings.

• Greater efficiency in issuing a policy to a client.

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Finally, MRS developed an e-Application (e-App) solution for LBIG in August 2020. The e-App was customized to LBIG underwriting specifications and completed an omnichannel experience for the selling agents. LBIG clients could now complete the life insurance purchasing process by utilizing one of two innovative e-signature options. This digitally enabled experience allowed a LBIG agent to sell remotely, a key feature that has proven extremely valuable in today’s market.

Ultimately, MRS served as a conduit for LBIG to modernize their processes from a manual process to a data-driven workflow.

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Another initiative MRS spearheaded was collaborating with another one of LBIG strategic partners, TAPP Solutions. TAPP Solutions designed and built a custom mobile app to assist LBIG agents in evaluating the health risk of a prospective client. This new technology enabled a pre-underwriting check that provided an agent a rate class for the prospective client prior to the beginning the application process. Overall, the partnership between MRS and TAPP provided LBIG’s agents with a seamless tool to enhance their user experience.

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Conclusion:

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Over the course of the past six months, MRS was able to maintain LBIG’s current workflow, while also creating and implementing new workflows to make new business and underwriting processes more efficient. The MRS technology platform has transformed what was once a tedious process, to a process where agents and applicants can receive immediate results. The LBIG partnership with MRS has allowed the life insurance provider to work more efficiently and prepare better for the future. MRS looks forward to continuing their relationship with LBIG and together they will continue to be at the forefront of data processing in the financial services industry.

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MRS CEO, Tim Dineen shares, “The whole project from start to finish has been very rewarding for both parties. We pride ourselves on creating solutions for our clients and we were able to do that for LBIG on multiple levels. We look forward to continuing to assist them for years to come.”

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At MRS, we help clients transform change into a competitive advantage.

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MRS provides a high-end technology product to life, health, and annuity insurance industries. In today’s world where “the only thing constant is change,” that original vision has been expanded to include more services and technology capabilities designed to help clients adapt quickly and in a cost-effective way. MRS has invested heavily in our technology platform to create a foundation for the next revolution in life insurance. MRS’s No-Code platform gives you all the tools needed to build a highly secure, complex application that efficiently collects voice and electronic data without writing a single line of code. The result is a vastly reduced time to market with no initial or ongoing maintenance costs making the total cost of ownership substantially lower than status quo solutions. Our platform’s ability to support powerful reflexive logic makes the MRS rules engine extremely efficient in collecting all information needed to make a point-of-sale decision. The capabilities and flexibility of our platform allow customers to use the MRS technology platform as their single solution or as a tool to support and enhance current technology solutions they already have in place. Please visit us at www.managementresearchservices.com or contact us by email at sales@mrsreps.com to learn more!

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iPipeline’s WELIS Systems Wins 2020 XCelent Award for Depth of Customer Service for Ascent Illustration System

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WELIS Excels in Customer Satisfaction Above All Other Illustration System Providers

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Exton, PA (December 2, 2020) – iPipeline® – a leading provider of low code cloud-based software solutions for the life insurance and financial services industry – today announced recently acquired WELIS Systems has won the 2020 XCelent Award for Depth of Customer Service. The award is given to a company for outstanding performance in implementation and post-implementation services, training, the quality of user conferences, service-level agreement (SLA) scope and features, and mechanisms to obtain and service customer tickets. WELIS is long considered to be an industry leader in Illustration systems for the U.S. life insurance industry. The acquisition of WELIS positions iPipeline as one of the largest providers of illustrations in North America.

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The WELIS Ascent® Illustration System is designed to help insurers sell and service customers in a multi-channel distribution environment. The multi-time, award-winning software is constructed as a standard single life illustration system that can be transformed into a sophisticated multiple life/multiple plan system with a single button click.

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“Happy customers are what customer service is all about, and the WELIS team delivers services at a level not easily emulated by others within the Illustration System industry. Stephen Frederick and his team are a unique breed with an intense focus on excellence,” said Larry Berran, CEO, iPipeline. “Celent’s awards are highly coveted within the life insurance industry, and I am thrilled to see WELIS setting the bar for depth of customer service within our industry. Our focus will remain fixed on maintaining exceptional customer satisfaction.”

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“Celent’s framework for evaluating vendors is called the ‘Celent ABCD Vendor View.’ Our standard representation of a vendor marketplace is designed to show our industry readers at a glance the relative positions of each vendor in four categories: Advanced Technology, Breadth of Functionality, Customer Base, and Depth of Customer Service,” said Karen Monks, Senior Analyst, Celent. “In the category of Depth of Customer Service, WELIS emerged as the clear winner based on customer evaluations. We congratulate Stephen and his team on a job well done.”

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“Our customers are viewed as family at WELIS. Our team’s accessibility for them is second to none, and we understand the critical role Ascent plays in their agents’ abilities to attract and secure customers,” said Stephen Frederick, Senior Advisor, iPipeline. “We are honored to receive this award and committed to maintaining the same level of performance for our customers in the future.”

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Ascent will be integrated into iPipeline’s low code, SSG Digital® Platform to enable agents and advisors to quickly run real-time scenario-based illustrations, save them, and send them to customers for review and e-Signature through the PAS+® (Policy Administration System Plus) agent portal. Agents and advisors will also be able to run an illustration and include it during the e-App process to collect e-Signatures, reducing cycle times and improving iGO® e-App processing rates.

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To learn how you can implement iPipeline’s innovative solutions to automate how your products are marketed, sold, and processed, contact sales@ipipeline.com or call 1-800-758-0824, option 2.

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About iPipeline
iPipeline is a leading provider of low code, cloud-based software solutions for the life insurance and financial services industry. Through our SSG Digital, end-to-end platform, we accelerate and simplify sales, compliance, operations, and support. We provide process automation and seamless integration between every participant in our ecosystem including carriers, agents, general agencies, advisors, broker-dealers, RIAs, banks, securities/mutual fund firms, and their consumers on a global basis. Our innovative solutions include pre-sales support, new business and underwriting, policy administration, point-of-sale execution of applications, post-sale support, data analysis, reporting, user-driven configuration, consumer delivery and self-service, and agency and firm management.

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iPipeline’s platform is used by approximately 450 carriers and fund companies, 1,400 distributors and financial institutions, and their agents and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Boston, Bromley (UK), Burlington (Canada), Cheltenham (UK), Dallas, Davidson, Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Pleasanton, and Salt Lake City. Visit www.ipipeline.com.

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For iPipeline:
Lisa Shea
Marketing
lshea@ipipeline.com
484-870-6234

illustrate inc launches OPUS™ Mobile, a quoting and illustrations app for life insurance carriers

OPUS MOBILE IMAGE

 

Toronto, ON, November 23, 2020 – illustrate inc, a point-of-sale software solutions provider for the North American Life Insurance industry, announced today the launch of OPUS™ Mobile, a downloadable quoting and illustrations app created for Carriers, which will dramatically improve the agent and client experience.

 

OPUS™ Mobile is a powerful sales tool for agents that enables them to provide quotes, illustrations and reports to clients, quickly and easily, on the spot, through their mobile phone. As with illustrate inc’s entire solution set, OPUS™ Mobile is built to be configurable and customizable to the individual needs of specific insurance carriers. It can be used in conjunction with illustrate inc’s other digital solutions, separately, or can integrate with other 3rd party systems and information providers.

Watch The Video to Learn More

“Life Insurance agents and clients are continuously pressed for time. OPUS™ Mobile enables them to respond to consumer expectations where they can deliver complicated information, easier and faster, to facilitate an informed decision,” says Lyndon Edwards, President of illustrate inc. “We’re thrilled to offer this powerful new sales tool to help agents increase the speed at which they can provide quotes and illustrations to prospective clients, and ultimately close more accounts to achieve their growth targets.”

 

illustrate inc is dedicated to helping insurance carriers evolve their organizations to better serve their agents, and current and prospective clients. OPUS™ Mobile is the latest in a line of solutions that aims to deliver state-of-the art tools that facilitate a highly productive, informed and efficient sales process.

 

Learn more at illustrateinc.com or contact us at info@illustrateinc.com.

 

About illustrate inc

Established in 1989, with offices in Toronto and Kansas City, illustrate inc has been building and delivering powerful and innovative web based POS software solutions – including quoting, illustrations, and eApps – for the North American Life Insurance industry, enabling carriers of any size to embark on, extend, or enhance their Digital Transformation.

 

For additional information contact:

 

Anastasia Sudetic

Marketing Manager

illustrate inc

anastasia.sudetic@illustrateinc.com

416-890-8147

Agent Tools For Prospecting, eRetail Sales And Applying For Insurance

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InsuranceNewsNet

Published in InsuranceNewsNet Magazine written by Ken Leibow

 

Life Insurance professionals need to leverage technology to engage with existing and prospective clients directly or indirectly.  Growing sales and placing more business today requires consumer-facing insurance tools, and the integration of agent sales tools with quoting and electronic applications (eApp). There are new technology sales solutions for agents to use and new models like eRetail selling and social media marketing. However, an agent’s sales and marketing technology foundation must begin with subscribing online to a customer relationship management system.

 

CRM For Agents

The power of a customer relationship management (CRM) tool serves as the backbone to your practice. Your success depends on making your clients better off so that they place a high value on your services. And to do that, you need to understand their finances and needs better than they do. You can gain that understanding with an intelligent technology CRM solution that helps you analyze, serve and communicate with your clients in the most efficient way possible. There are many benefits to a CRM for an insurance agent or advisor, starting with contact management. You can store comprehensive contact information, demographic data and notes about your clients. You can keep track of their financial goals and personal and professional milestones.

 

The work involved in prospecting and the cost of customer acquisition requires you to maximize every contact. A CRM also helps you manage your calendar and drive your day with extensive task and appointment management features. You can record outcomes to activities, create follow-ups, and receive text or e-mail reminders. Most CRMs offer reports out of the box and custom reporting capabilities. You can mine your client data for marketing and upsell and cross-sell opportunities. Generate clear, attractive reports for your clients to help them understand their finances. CRMs are known for their sales leads and opportunity-tracking capabilities for prospecting. You can create multistage opportunity processes to help you systematically identify, contact and follow up with prospects. Link opportunities with marketing campaigns to gauge the effectiveness of your marketing efforts. Sales tracking is also an important feature. Most CRMs today have a dashboard as soon as you log in that shows your sales metrics, appointments and follow-ups, with graphics and easy navigation for your day-to-day interactions with your clients. There are mobile app versions of CRMs or browser optimized for your smartphone or tablet for when you are mobile.

 

The difference between a business agnostic CRM like Salesforce and Microsoft Dynamics 365 compared with a CRM already set up for life insurance agents and financial advisors such as Ebix SmartOffice and AgencyBloc is policy and investment tracking. You also want to exchange data easily and automatically with your CRM and other trading partners in the life insurance sales process. There are models where a CRM may be available by your upline general agency, in which they can feed your CRM pending case status on your submitted business. Some CRMs are set up to receive data from carriers and broker-dealers, in which you can get data imported into your CRM on in-force information on placed policies and investments. Another benefit of data exchange with your CRM is to integrate it with life insurance quoting and illustration systems as well as pre-populating your client information with an eApp platform for applying and submitting business. This reduces the amount of data entry and provides tracking information on proposals and submitted business. Vendors such as iPipeline offer these types of integrations like with iPipeline’s LifePipe term insurance comparison quoting tool and its iGO eApp platform.

 

eRetail Tools For Agents

There is a new trend in the industry where quoting and eApp are offered by agents for consumers to use. These consumer-facing tools are not for a carrier direct-to-consumer sales model, but a way to market insurance products online and in social media while still maintaining the agent ecosystem. It frees up agents to focus on sales and marketing. Prospective customers can buy insurance anytime 24/7, and you get paid your commission. Millennials, for example, who are or are soon to be the biggest insurance-buying target market, prefer self-service purchasing but still want the agent available for expertise as needed.

 

For example, BackNine insurance agency offers agents consumer-facing tools for an agent’s website called “Quote & Apply,” where the consumer can run a multi-carrier term insurance quote from top carriers such as Protective Life, American General and Banner Life on simplified term insurance. The client then chooses a carrier, completes a simple questionnaire, schedules an exam and e-signs. This works on a laptop or mobile device. The agent’s contact information, or even in some cases a chat feature, is available for assisting the client as needed. Another example is Nimbus Insurance “Click-To-Buy.” Nimbus is an agency that offers some alternative insurance products like term insurance (up to $1 million without an exam), final expense guarantee issue, AD&D and HMA insurance from top carriers. The agent gets a unique URL that they can market in social media such as Facebook and Google. In both agencies, once the agent gets contracted and appointed, the software is free for them to use. As clients submit and pay for business in the self-service quoting and eApp insurance tools, the agent gets paid their commission. You, as an agent, are acting as an eRetailer of insurance.

 

Hybrid Agent To Customer Self-Service

There is another new model that is being offered by life carriers to independent agents. For example, ApplicInt is a vendor that has a quoting and eApp platform called U*Complete. The agent will run a multi-carrier quote, and then select the carrier and complete a drop ticket. The agent then emails a link to the client. The customer is securely authenticated when they click on the link. The customer then completes the rest of Part A of the life insurance application, and Part B with medical questions is optional. The next step is e-signing the forms. Live chat with a call center is available for assistance. There is a warm transfer to the call center. An exam will be scheduled if needed. The forms and the data are then automatically sent to the carrier. The U*Complete software is offered by the carrier and free for the agent to use.

 

With COVID-19, remote-selling life insurance is critical. There is an acceleration of consumer-facing sales technology solutions for remotely prospecting and engaging with customers from a sales and marketing perspective to applying for insurance. Using a CRM to track and manage your prospects and clients is where you must begin as an agent. You should then partner with general agencies and carriers that offer tools to help you engage directly or indirectly with consumers for marketing, quoting and applying for insurance.

 

The Latest In Sales Illustrations, Paramed Exams And Client Engagement

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Published in Broker World Magazine in October 2020

 

There has been a lot reported on the impact of COVID-19 to the life insurance industry. I wanted to research this from a different perspective. Starting with sales illustration vendors from changes to carrier projects to how BGAs and agents are engaging with their clients. Next, I was curious about the truth regarding paramed exams. You will be surprised at what the paramed vendors revealed. Also, there is a growing trend for life insurance carriers using solution platforms to remotely engage with their policy owners.

 

Sales Illustrations
Let’s take a look at two types of illustration vendors to see how their businesses have changed since COVID-19. The first is illustrate inc. who works with carriers. They have modular point of sales solutions that run quotes, illustrations and eApps on both mobile and desktop devices for life insurance agents and consumers. illustrate inc. works on carrier digital point of sales projects customizing their solutions to integrate in the life insurance sales experience. The second type of illustration vendor is Ensight who focuses on the distribution side. Ensight has a modern multi-carrier intelligent quoting platform with a presentation solution used by BGAs for case design and analyzing permanent products like index universal life to visually help the agent explain the benefits of the UL product to their clients.

 

The feedback we received from illustrate inc. is that their business continued uninterrupted due to COVID-19, however they did see an impact on short term projects with some life insurance carriers as they shifted their immediate attention towards their own operations. Carriers recognize the impact COVID-19 has had on their distribution channels, clients, and operations, which has led them to start to reevaluate and review their current digital strategies to ensure that they’re aligned with the new business environment. Lyndon Edwards, president of illustrate inc., stated, “We’ve experienced a significant increase in conversations, largely due to COVID-19, with carriers who are ramping up their digital capabilities. This ranges from those just starting to look for a practical solution to those who see this as an opportunity to expand on their existing capabilities, as the pandemic has reinforced the need for automated and digital services from both a sales and business continuity perspective. Vendors, like us at illustrate inc., must be flexible, nimble, and innovative to deal with the changing requirements, immediate needs, and long-term scalability and sustainability of our solutions in order to support carriers and provide continuous value.”

 

From the onset of the COVID-19 pandemic, Ensight has seen a dramatic shift to the remote sales engagement model on virtual meetings such as Zoom and Go To Meeting—whether it is BGA case designers and wholesalers virtually supporting producers and financial professionals on key cases or providing product training, or life and annuity producers engaging with prospects over the Zoom to help fulfill the increased demand driven by the pandemic, or financial advisors, almost 50 percent of whom were already moving to a virtual client engagement model, interactively walking clients through the benefits of life insurance. Bill Unrue, CEO of Ensight, commented, “At Ensight, we have seen a dramatic shift towards the virtual sales experience with growth of 155 percent in just the last three months. We have also been supporting hundreds of wholesalers and financial professionals on a weekly basis via webinars and interactive training sessions to enable interactive client engagements on remote meetings. The pandemic has acted as an accelerant in the march toward digital transformation for the life and annuity sector. The rapid and agile response over the last seven months to COVID-19 bodes well for returning the sector to long-term growth and wider financial protection in society.”

 

Paramed Exams
APPS Paramedical Services has been able to not only “make it through” the initial stages of the COVID-19 crisis, APPS has seen significant paramedical exam order volume increases, and completions that are exceeding year over year projections. Joe Klein, SVP of National Accounts at APPS, was eager to provide some details, “As we entered mid-March, Coronavirus and uncertainty were at an all-time height in the U.S. Markets were shaken, neighborhoods were rocked, and many people hunkered down in isolation. Life insurance sales fell sharply, and paramedical exam orders were only half of what was expected. Fortunately, APPS responded by pulling together non-N95 masks and other PPE. Exam services continued, albeit slower, but fortunately in line with the speed of sales. Only four to six weeks later Americans were back in the saddle. The paramedical exam orders were flowing full force. Sure, some carriers deferred exams in lieu of higher rating offers, but those that saw their applicants’ continued desire to be fully medically underwritten had their exams completed and completed safely. Thus far into the pandemic the number of exams completed by APPS eclipses half a million. Paramedical exams are getting completed safely every day in the privacy of applicants’ homes. APPS is proud to not only help more Americans secure the financial security of their families, we are proud to serve our underwriting customers as they ensure the correct decisions are being made.”

 

As some actuaries are predicting, the mortality impact of COVID-19 will stretch far past the missed doctors’ appointments for preventative health and skyrocketing binge drinking. Just take a read of the newly published Hank George article titled Dire Diagnosis—COVID-19, the Great Recession, and the coming underwriting apocalypse. You will find it a sobering reminder that right now, more than ever, the value of fluids results cannot be replaced.

 

I spoke with a second paramedical service provider, MediPro Direct. Ryan Janeway, president and CEO, stated, “The impact of the SARS-CoV2 virus (COVID-19) on the insurance industry is significant. As a paramedical service provider, we experienced an immediate decline in exams being performed due to state and community shutdowns, economic uncertainty, and an increase by carriers in the policy amount requirement for these exams. We also experienced the demise of one of our largest competitors due directly to the impact of this virus on their business. As an organization MediPro Direct was well positioned to respond to these market shifts, having already established a virtual office environment for our entire national team and utilizing secure and redundant cloud services for our case management systems. Our multifaceted business meant we were also able to hire some of the top talent made available by the sudden shut-down of our competitor, further increasing our ability to exceed client expectations.” In addition to operational consistency and data security, MediPro Direct was able to provide its field examiners with immediate access to PPE, as well as PCR and antigen testing through MediPro Direct’s genetic and clinical lab. This meant the safety for examiners and the applicants they service was never in question. Ryan continued optimistically, “Looking forward, we see the future of the insurance industry requiring a more data conscious and capable paramedical network, including access to data on the health of the examiners in the field. With one the largest examiner networks in the nation, real-time reporting through our Quality First system, and examiner health tracking, MediPro Direct is ready to lead the way.”

 

I reached out to IMS-Insurance Medical Services to see if there was a change in the number of examiners being recruited. IMS offers a full array of services to assist with the pre-underwriting process such as paramedical examinations, attending physician statements, criminal background checks and motor vehicle reports. IMS is open 24 hours a day and 7 days a week. They have a national network of over 5,000 paramedical examiners nationwide. Bilal Saeed, VP of Operations at IMS, Paramed Inc. responded, “In spite of COVID-19, we have observed our business has grown due to increased awareness of life insurance and in result we have fully prepared our field staff to wear complete personal protective equipment (PPE) at all times during all examinations in the field. Our recruiting efforts of field examiners has doubled to meet the demands of the life insurance industry.”

 

Life Insurance Consumer Engagement Platforms
Sureify, a leader in digital enablement in the life insurance arena, has spent the past several years preparing carriers for a moment such as this. The pandemic has illuminated blind spots in the industry, especially reliance on disjointed, disconnected legacy systems that are proving wholly ineffective for remote selling, service and engagement. The Lifetime Platform is focused on helping carriers sell, engage and service with one enterprise platform that was developed to empower insurers and their agents to act, interact, and react in real time—via digital means. Sureify’s LifetimeEngage uses a collection of data and analytics to create robust engagement programs (financial education, health and lifestyle) that foster a life-long relationship with policyholders, while LifetimeAcquire drives placement rates via quoting, e-application, automated underwriting and new business transmission, and LifetimeService offers in-force customers a comprehensive self-service portal and native applications. CEO Dustin Yoder says that, “Sureify has seen significant growth as traditional insurers come to realize the positives (cost savings, functional improvement, and the enhanced ability to meet policyholder expectations) that come with the new digital landscape.”

 

As expected, the initial month of COVID-19 stalled businesses across the industry. Soon after, digital point of sales projects with carriers picked right up. Vendors used innovation to adapt sales illustration solutions to help agents virtually sell to their clients. Paramed exams, contrary to what many believe, are busier than ever today, and life carriers are looking to consumer engaging platforms to service their policyholders.

 

eNoah: An Interview with Coleen Moser

eNoah Coleen Monser

Hank George Interviews Coleen Moser 

Originally published in Hot Notes September, 2020

 

Several of my friends lost their livelihoods when EMSI suddenly shut down. We offered to assist them in their hunt for new opportunities. That is when we found about eNoah.

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We want Hot Notes readers to get a proverbial “bird’s eye view” at what eNoah does, and we asked my friend Coleen if she would do this interview and answer the questions we have.

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She said “yes,” and here is what she’s shared.

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What is eNoah?

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eNoah is a global provider of services for life insurers. These include contract underwriting, medical record retrieval and medical record summarization.

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The recent expansion of U.S. onshore operations enables eNoah to provide an accelerated end-to-end process speeding up decision-making by insurers.

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What do you consider to be the biggest challenge life insurance carriers and underwriters face today?

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The capacity to adapt to evolving market needs.

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Producers (agents, brokers) and insurance applicants have become accustomed to the “Amazon experience,” where they can select the product they want at the price they are comfortable with and have it in as little as one day. This expectation complicates the life insurance application-to-issue process. Attending physicians’ statements can take weeks to acquire and review.

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Because of this, there is increasing pressure to make faster decisions with less information while cutting costs and continuing to be competitive.

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Unfortunately, insurance has been one of the slowest sectors to adopt new technologies. This can be a herculean task, in part because the amount of data in the medical histories, that underwriters must review, keeps increasing.

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Accessing records through patient portals and e-health records has exposed gaps in data and inconsistent formatting. Many essential portions of the standard medical record may not be included, increasing the odds of underwriting errors.

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Complete medical records can exceed 1,000 pages. They typically include lab slips, medications, ECG tracings, clinic notes, follow up notes, surgical procedure summaries and countless other documents. It is a tedious process for an underwriter to review every page of the APS to find those key bits of information that can make or break a case.

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eNoah’s mission is to greatly reduce decision-making intervals by relieving underwriters of most of this burden. This is accomplished via customizable solutions ranging from a traditional medical record summary to utilizing eXtract Plus, which utilizes innovative technology for a system-driven overview of the APS. When insurers deploy this novel resource, there are always going to be those occasions when the underwriter needs a full summary of the APS. When requested, this can be done within 48 hours.

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How do eNoah’s eXtract Plus and APS Summarizations speed up the risk assessment process and take pressure off underwriters?

Underwriting requires exquisite attention to detail honed by years of experience and a broad knowledge base. eNoah’s focus is creating powerful tools to help underwriters make accurate decisions more rapidly and less tediously.

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These tools were built for underwriters by underwriters that created resources and software leveraging the power of machine learning and artificial intelligence. ML and AI can —with great accuracy — read through and filter a client’s entire medical history spanning several hundred pages in just minutes, and provide deep insights to the underwriter to quickly make informed decisions.

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eXtract Plus gives underwriters quick, easy access to the critical decision-making data on the most complex cases. It is a versatile platform that can be used in many scenarios, depending on what the underwriter is trying to achieve.

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For example, an underwriter needing to check for certain conditions before making a decision can now run a search and very quickly see what’s happening in terms of medications, labs, procedures, how many years someone has been on a treatment, frequency of drugs taken, and dosages. And this is done with great accuracy that is realized by mitigating or eliminating human errors.

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eXtract Plus was designed to be intuitive and easy to use. Access can be provided via a secure login, and training for most underwriters can take place in less than an hour via a video tutorial, with the eNoah team readily available to ease that transition.

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eNoah data are stored in the U.S. on a secure server with HIPAA-compliant and ISO-Certified protocols that protect data.

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How much underwriting time can be saved using eNoah’s products and services?

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A traditional APS review can range anywhere from 30 minutes to several hours, depending on the length of the APS. Internal studies suggest 20-50% of underwriter time is saved by eXtract Plus.

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eXtract Plus is more than a simple search engine. The software also provides underwriters with content directly from the medical records itself.

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For example, let’s say I want to know what medications a client has taken over their lifetime, or how a medication relates to lab values for certain treatments. You can see all pertinent data needed in these contexts to make a decision in a matter of minutes. And it can be customized easily to best suit the needs of each company.

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– – – – –

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Thank you, Coleen.

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All of this technology is fascinating even for an old technophobe.

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I confess that I’m coming to appreciate how its capacity to rid us of tedium empowers underwriting professionals to make the best possible decisions on every case they see.

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To read more about Hot Notes September 2020 click here.

Management Research Services announces “New” Self-Configure Model!

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MRS Self-Configure Platform Press Release

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Management Research Services (MRS) is extremely excited to announce our newest form of an e-App platform, our Self-Configure model! Over the course of the last few months, MRS has been consistently working to make a process that allows insurers to optimize their internal resources to support field operations. Now, this process has become a reality due to MRS’ no-code, easily configurable, and cloud-based platform. The insurance companies’ internal teams can oversee the configuration requirements and implementation daily and guide their own field operations and sales teams. This new service model not only saves time but also saves almost 35% of the total unit cost resulting in increased profitability margins for the insurer. MRS is also assisting this transformation with training, guidance, and ongoing supervision. We pride ourselves on our quality service standards that allow our customers to become experts in their field. We believe that we are successful when our clients are successful.  You could be next when it comes to digital transformation and development!

GG Oncel, our Head of Customer Strategy and Growth stated “We are very excited about this new chapter as part of our no-code and easily configurable genius platform. This new service option will help insurance companies that prefer to utilize their internal resources as part of the processes and make it their own solution. We are still providing continued supervision via our 100% US-based Customer Success teams giving ‘peace of mind’ to our clients at the same time.”

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At MRS, we help clients transform change into a competitive advantage.

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MRS provides a high-end technology product to life, health, and annuity insurance industries.  In today’s world where “the only thing constant is change,” that original vision has been expanded to include more services and technology capabilities designed to help clients adapt quickly and in a cost-effective way.  MRS has invested heavily in our technology platform to create a foundation for the next revolution in life insurance.  MRS’s No-Code platform gives you all the tools needed to build a highly secure, complex application that efficiently collects voice and electronic data without writing a single line of code.  The result is a vastly reduced time to market with no initial or ongoing maintenance costs making the total cost of ownership substantially lower than status quo solutions.  Our platform’s ability to support powerful reflexive logic makes the MRS rules engine extremely efficient in collecting all information needed to make a point-of-sale decision.  The capabilities and flexibility of our platform allow customers to use the MRS technology platform as their single solution or as a tool to support and enhance current technology solutions they already have in place.  Please visit us at www.managementresearchservices.com or contact us by email at sales@mrsreps.com to learn more!

 

Germania Life Insurance Company selects illustrate inc to lead the digital transformation of their life insurance business

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Overland Park KS; Toronto ON; Brenham TX; July 28, 2020 – Germania Life Insurance Company (GLIC), a subsidiary of Germania Insurance, the largest farm mutual insurance company in Texas, has selected illustrate inc as their partner to lead the digital transformation of their life insurance business.

 

The partnership will see GLIC implement illustrate inc’s OPUS suite of web-based digital solutions, including Needs Analysis, Quoting tools, Illustrations, eApps, and more, while enabling integration with other 3rd party systems and information providers. With a robust and powerful web-based solution, GLIC will equip their agents with state-of-the art tools to facilitate a highly productive, informed, and efficient sales process. GLIC’s focus on streamlining and modernizing the life insurance sales and application process will work to exponentially reduce cycle times through an automated workflow, drastically transforming the overall agent and customer experience.

 

illustrate inc’s collaborative approach and custom product offerings are just what we need to digitally transform our life insurance division,” says Min Choi, EVP and Chief Marketing Officer, Germania Insurance. “We are excited to join forces with the illustrate inc team and begin making positive impacts and improved efficiencies in our business.”

 

“This is a major initiative for Germania Insurance and demonstrates their commitment to strengthening and growing their Life business. We’re honored to have been selected,” says Lyndon Edwards, President illustrate inc. “Our OPUS solution set is built to not only deliver immediate benefit, but to also readily accommodate future features and enhancements as the Germania Life business continues to evolve.”

 

About Germania Life Insurance Company
Organized in 1983, Germania Life Insurance Company is a wholly owned subsidiary of Germania Insurance that provides life insurance products to members and policyholders. Regulated by the Texas Department of Insurance, GLIC offers affordable whole and term life policies to fit a variety of insurance needs.

 

About Germania Insurance
Founded in 1896, Germania Insurance provides auto, property, and life insurance for thousands of Texans. It is the largest farm mutual insurance company in Texas and one of the top companies for independent agents. Germania is a proud Texas company, exclusively providing protection and insurance services for Texans for over 120 years.

 

About illustrate inc
Established in 1989, with offices in Toronto and Kansas City, illustrate inc has been building and delivering powerful and innovative web based POS software solutions – including quoting, illustrations, and eapps – for the North American Life Insurance industry, enabling carriers of any size to embark on, extend, or enhance their Digital Transformation.

 

For additional information contact:

Anastasia Sudetic
Marketing Manager
illustrate inc

anastasia.sudetic@illustrateinc.com

416-890-8147