1. Be Authentic
Millennials conduct copious amounts of research before they make just about any purchasing decision. Because so much is available, data has shown that millennials are more likely to make decisions for their money and their life based on their values.
A Nielsen report found that 73% of millennials will pay more for a product that is sustainable— and the word “sustainable” is equated with “trustworthiness” in a millennial’s mind.
How will you stand out? Emanate authenticity.
Our millennials are people who been inundated with choices their whole lives and their generation is spoilt with them. You can bet the one thing — they know how to differentiate everything. The Millennial knows the better from the best — it’s kind of like knowing the difference between a pair of Yeezys and a pair of Feezys, or Ray Bans from Ray Berries.
Your product and team have a story. Tell it with transparency to invite connection with people both in and out of your company.
Trustworthiness and transparency allow you to connect with customers in an authentic way. Go beyond the taglines and offer information. Present knowledge that isn’t typically required or shared on a product label or business brief — such as the brand story.
Tell how your brand may be contributing positively to the world, and how much your company upholds honesty and integrity with its employees and clients.
It’s often independent initiatives that provide this information to millennials, but this extra effort is important — don’t pass up the opportunity to do it. You extra effort could be the very thing that sets your company apart from the competitors.
Some examples of ways to communicate authentically include having an ‘About Us’ page on your website.
Have your social media engagement up-to-date and interesting to create community. Opt for live-streams with a webcam recording software as opposed to a formal press release information.
Couple these well-founded efforts with communication software that speaks the way millennials do, and you’ve found yourself a pair of listening ears. Have your spots at least for 8 seconds — that’s the amount of time it takes for millennials to decide whether they’ll move on to their next option.
Be careful with using AI to completely replace your customer support. If not done properly, your AI effort can cost you customers and loyalty.