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LexisNexis Risk Solutions and ExamOne Combine Leading Prescription and Laboratory Testing Data with Non-medical Data Science to Improve Risk Identification for Life Insurance Underwriting

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ATLANTA — LexisNexis® Risk Solutions, a leading provider of data, analytics and technology for the insurance industry, and ExamOne®, a Quest Diagnostics company and leading laboratory and prescription history data provider for life insurance, announced a strategic relationship to offer insurance carriers a next-generation life mortality model to underwrite new policies. The collaboration allows life insurers to more confidently expand age and policy ranges, utilize data in a more consistent, cost-effective manner, and deliver better experiences to consumers within minutes versus weeks using LexisNexis® Risk Classifier.

 

Combining the current Risk Classifier model from LexisNexis Risk Solutions – which includes public records, credit attributes and driving behavior data – with ExamOne’s accelerated medical solution historical laboratory testing and prescription information creates an underwriting solution that contains data sources to form a single, predictive mortality score that is unique to the market. This combination of the data will help life insurers evaluate relevant data into one streamlined and integrated model, assisting in the carrier’s overall underwriting decision process.

 

“Collaborating with LexisNexis Risk Solutions demonstrates our commitment to help life insurers transform their workflows as well as simplify, streamline and accelerate the completion window of application to policy issuance for a better customer experience,” said Joey Grant, president of ExamOne“We are pleased with the preliminary results illustrating how our extensive data assets, including clinical laboratory history databases and prescription history, can be used in combination with LexisNexis Risk Classifier data to help life insurers offer consumers the protection they need for their families.”

 

“Life insurers can benefit from unprecedented lift when combining these data sets into one streamlined model,” said Debra Gangelhoff, vice president and general manager, Life Insurance, LexisNexis Risk Solutions. “The industry is seeing heightened pressure to speed up the traditional application process to meet the needs of consumers who increasingly have less tolerance for long underwriting cycle times, all while maintaining a touchless process to comply with social distancing guidelines. Incorporating historical laboratory, prescription history and medical claims data into Risk Classifier provides insurers an alternative to obtaining medical information from traditional paramedical exams and laboratory testing.  We are proud to help life insurers innovate and are excited about the analysis we’ve been delivering with ExamOne to continue challenging the status quo by creating a better process.”

 

Working together, LexisNexis Risk Solutions and ExamOne can help life insurers gain a unique competitive advantage, reduce risk and expenses, and improve carrier workflows. This collaboration can arm life insurers with relevant data, using one streamlined and integrated mortality model. It is important to note that the combined product will meet the applicable legal and regulatory requirements around consumer authorization for the disclosure and use of consumer information.

 

For more information on LexisNexis Risk Classifier, please click here.

 

About LexisNexis Risk Solutions
LexisNexis Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare and government. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information and analytics for professional and business customers across industries. For more information, please visit www.risk.lexisnexis.com and www.relx.com.

 

About ExamOne
ExamOne, A Quest Diagnostics Company, is a leading provider in the risk assessment industry who is committed to empowering decisions with health-based insights. Through in-depth personal history and national specimen collection capabilities, as well as access to instant health-based data, we provide quick and reliable health insights for life insurers. For more information, please visit ExamOne.com.

 

The Latest In Sales Illustrations, Paramed Exams And Client Engagement

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Published in Broker World Magazine in October 2020

 

There has been a lot reported on the impact of COVID-19 to the life insurance industry. I wanted to research this from a different perspective. Starting with sales illustration vendors from changes to carrier projects to how BGAs and agents are engaging with their clients. Next, I was curious about the truth regarding paramed exams. You will be surprised at what the paramed vendors revealed. Also, there is a growing trend for life insurance carriers using solution platforms to remotely engage with their policy owners.

 

Sales Illustrations
Let’s take a look at two types of illustration vendors to see how their businesses have changed since COVID-19. The first is illustrate inc. who works with carriers. They have modular point of sales solutions that run quotes, illustrations and eApps on both mobile and desktop devices for life insurance agents and consumers. illustrate inc. works on carrier digital point of sales projects customizing their solutions to integrate in the life insurance sales experience. The second type of illustration vendor is Ensight who focuses on the distribution side. Ensight has a modern multi-carrier intelligent quoting platform with a presentation solution used by BGAs for case design and analyzing permanent products like index universal life to visually help the agent explain the benefits of the UL product to their clients.

 

The feedback we received from illustrate inc. is that their business continued uninterrupted due to COVID-19, however they did see an impact on short term projects with some life insurance carriers as they shifted their immediate attention towards their own operations. Carriers recognize the impact COVID-19 has had on their distribution channels, clients, and operations, which has led them to start to reevaluate and review their current digital strategies to ensure that they’re aligned with the new business environment. Lyndon Edwards, president of illustrate inc., stated, “We’ve experienced a significant increase in conversations, largely due to COVID-19, with carriers who are ramping up their digital capabilities. This ranges from those just starting to look for a practical solution to those who see this as an opportunity to expand on their existing capabilities, as the pandemic has reinforced the need for automated and digital services from both a sales and business continuity perspective. Vendors, like us at illustrate inc., must be flexible, nimble, and innovative to deal with the changing requirements, immediate needs, and long-term scalability and sustainability of our solutions in order to support carriers and provide continuous value.”

 

From the onset of the COVID-19 pandemic, Ensight has seen a dramatic shift to the remote sales engagement model on virtual meetings such as Zoom and Go To Meeting—whether it is BGA case designers and wholesalers virtually supporting producers and financial professionals on key cases or providing product training, or life and annuity producers engaging with prospects over the Zoom to help fulfill the increased demand driven by the pandemic, or financial advisors, almost 50 percent of whom were already moving to a virtual client engagement model, interactively walking clients through the benefits of life insurance. Bill Unrue, CEO of Ensight, commented, “At Ensight, we have seen a dramatic shift towards the virtual sales experience with growth of 155 percent in just the last three months. We have also been supporting hundreds of wholesalers and financial professionals on a weekly basis via webinars and interactive training sessions to enable interactive client engagements on remote meetings. The pandemic has acted as an accelerant in the march toward digital transformation for the life and annuity sector. The rapid and agile response over the last seven months to COVID-19 bodes well for returning the sector to long-term growth and wider financial protection in society.”

 

Paramed Exams
APPS Paramedical Services has been able to not only “make it through” the initial stages of the COVID-19 crisis, APPS has seen significant paramedical exam order volume increases, and completions that are exceeding year over year projections. Joe Klein, SVP of National Accounts at APPS, was eager to provide some details, “As we entered mid-March, Coronavirus and uncertainty were at an all-time height in the U.S. Markets were shaken, neighborhoods were rocked, and many people hunkered down in isolation. Life insurance sales fell sharply, and paramedical exam orders were only half of what was expected. Fortunately, APPS responded by pulling together non-N95 masks and other PPE. Exam services continued, albeit slower, but fortunately in line with the speed of sales. Only four to six weeks later Americans were back in the saddle. The paramedical exam orders were flowing full force. Sure, some carriers deferred exams in lieu of higher rating offers, but those that saw their applicants’ continued desire to be fully medically underwritten had their exams completed and completed safely. Thus far into the pandemic the number of exams completed by APPS eclipses half a million. Paramedical exams are getting completed safely every day in the privacy of applicants’ homes. APPS is proud to not only help more Americans secure the financial security of their families, we are proud to serve our underwriting customers as they ensure the correct decisions are being made.”

 

As some actuaries are predicting, the mortality impact of COVID-19 will stretch far past the missed doctors’ appointments for preventative health and skyrocketing binge drinking. Just take a read of the newly published Hank George article titled Dire Diagnosis—COVID-19, the Great Recession, and the coming underwriting apocalypse. You will find it a sobering reminder that right now, more than ever, the value of fluids results cannot be replaced.

 

I spoke with a second paramedical service provider, MediPro Direct. Ryan Janeway, president and CEO, stated, “The impact of the SARS-CoV2 virus (COVID-19) on the insurance industry is significant. As a paramedical service provider, we experienced an immediate decline in exams being performed due to state and community shutdowns, economic uncertainty, and an increase by carriers in the policy amount requirement for these exams. We also experienced the demise of one of our largest competitors due directly to the impact of this virus on their business. As an organization MediPro Direct was well positioned to respond to these market shifts, having already established a virtual office environment for our entire national team and utilizing secure and redundant cloud services for our case management systems. Our multifaceted business meant we were also able to hire some of the top talent made available by the sudden shut-down of our competitor, further increasing our ability to exceed client expectations.” In addition to operational consistency and data security, MediPro Direct was able to provide its field examiners with immediate access to PPE, as well as PCR and antigen testing through MediPro Direct’s genetic and clinical lab. This meant the safety for examiners and the applicants they service was never in question. Ryan continued optimistically, “Looking forward, we see the future of the insurance industry requiring a more data conscious and capable paramedical network, including access to data on the health of the examiners in the field. With one the largest examiner networks in the nation, real-time reporting through our Quality First system, and examiner health tracking, MediPro Direct is ready to lead the way.”

 

I reached out to IMS-Insurance Medical Services to see if there was a change in the number of examiners being recruited. IMS offers a full array of services to assist with the pre-underwriting process such as paramedical examinations, attending physician statements, criminal background checks and motor vehicle reports. IMS is open 24 hours a day and 7 days a week. They have a national network of over 5,000 paramedical examiners nationwide. Bilal Saeed, VP of Operations at IMS, Paramed Inc. responded, “In spite of COVID-19, we have observed our business has grown due to increased awareness of life insurance and in result we have fully prepared our field staff to wear complete personal protective equipment (PPE) at all times during all examinations in the field. Our recruiting efforts of field examiners has doubled to meet the demands of the life insurance industry.”

 

Life Insurance Consumer Engagement Platforms
Sureify, a leader in digital enablement in the life insurance arena, has spent the past several years preparing carriers for a moment such as this. The pandemic has illuminated blind spots in the industry, especially reliance on disjointed, disconnected legacy systems that are proving wholly ineffective for remote selling, service and engagement. The Lifetime Platform is focused on helping carriers sell, engage and service with one enterprise platform that was developed to empower insurers and their agents to act, interact, and react in real time—via digital means. Sureify’s LifetimeEngage uses a collection of data and analytics to create robust engagement programs (financial education, health and lifestyle) that foster a life-long relationship with policyholders, while LifetimeAcquire drives placement rates via quoting, e-application, automated underwriting and new business transmission, and LifetimeService offers in-force customers a comprehensive self-service portal and native applications. CEO Dustin Yoder says that, “Sureify has seen significant growth as traditional insurers come to realize the positives (cost savings, functional improvement, and the enhanced ability to meet policyholder expectations) that come with the new digital landscape.”

 

As expected, the initial month of COVID-19 stalled businesses across the industry. Soon after, digital point of sales projects with carriers picked right up. Vendors used innovation to adapt sales illustration solutions to help agents virtually sell to their clients. Paramed exams, contrary to what many believe, are busier than ever today, and life carriers are looking to consumer engaging platforms to service their policyholders.

 

eNoah: An Interview with Coleen Moser

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Hank George Interviews Coleen Moser 

Originally published in Hot Notes September, 2020

 

Several of my friends lost their livelihoods when EMSI suddenly shut down. We offered to assist them in their hunt for new opportunities. That is when we found about eNoah.

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We want Hot Notes readers to get a proverbial “bird’s eye view” at what eNoah does, and we asked my friend Coleen if she would do this interview and answer the questions we have.

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She said “yes,” and here is what she’s shared.

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What is eNoah?

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eNoah is a global provider of services for life insurers. These include contract underwriting, medical record retrieval and medical record summarization.

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The recent expansion of U.S. onshore operations enables eNoah to provide an accelerated end-to-end process speeding up decision-making by insurers.

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What do you consider to be the biggest challenge life insurance carriers and underwriters face today?

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The capacity to adapt to evolving market needs.

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Producers (agents, brokers) and insurance applicants have become accustomed to the “Amazon experience,” where they can select the product they want at the price they are comfortable with and have it in as little as one day. This expectation complicates the life insurance application-to-issue process. Attending physicians’ statements can take weeks to acquire and review.

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Because of this, there is increasing pressure to make faster decisions with less information while cutting costs and continuing to be competitive.

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Unfortunately, insurance has been one of the slowest sectors to adopt new technologies. This can be a herculean task, in part because the amount of data in the medical histories, that underwriters must review, keeps increasing.

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Accessing records through patient portals and e-health records has exposed gaps in data and inconsistent formatting. Many essential portions of the standard medical record may not be included, increasing the odds of underwriting errors.

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Complete medical records can exceed 1,000 pages. They typically include lab slips, medications, ECG tracings, clinic notes, follow up notes, surgical procedure summaries and countless other documents. It is a tedious process for an underwriter to review every page of the APS to find those key bits of information that can make or break a case.

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eNoah’s mission is to greatly reduce decision-making intervals by relieving underwriters of most of this burden. This is accomplished via customizable solutions ranging from a traditional medical record summary to utilizing eXtract Plus, which utilizes innovative technology for a system-driven overview of the APS. When insurers deploy this novel resource, there are always going to be those occasions when the underwriter needs a full summary of the APS. When requested, this can be done within 48 hours.

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How do eNoah’s eXtract Plus and APS Summarizations speed up the risk assessment process and take pressure off underwriters?

Underwriting requires exquisite attention to detail honed by years of experience and a broad knowledge base. eNoah’s focus is creating powerful tools to help underwriters make accurate decisions more rapidly and less tediously.

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These tools were built for underwriters by underwriters that created resources and software leveraging the power of machine learning and artificial intelligence. ML and AI can —with great accuracy — read through and filter a client’s entire medical history spanning several hundred pages in just minutes, and provide deep insights to the underwriter to quickly make informed decisions.

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eXtract Plus gives underwriters quick, easy access to the critical decision-making data on the most complex cases. It is a versatile platform that can be used in many scenarios, depending on what the underwriter is trying to achieve.

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For example, an underwriter needing to check for certain conditions before making a decision can now run a search and very quickly see what’s happening in terms of medications, labs, procedures, how many years someone has been on a treatment, frequency of drugs taken, and dosages. And this is done with great accuracy that is realized by mitigating or eliminating human errors.

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eXtract Plus was designed to be intuitive and easy to use. Access can be provided via a secure login, and training for most underwriters can take place in less than an hour via a video tutorial, with the eNoah team readily available to ease that transition.

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eNoah data are stored in the U.S. on a secure server with HIPAA-compliant and ISO-Certified protocols that protect data.

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How much underwriting time can be saved using eNoah’s products and services?

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A traditional APS review can range anywhere from 30 minutes to several hours, depending on the length of the APS. Internal studies suggest 20-50% of underwriter time is saved by eXtract Plus.

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eXtract Plus is more than a simple search engine. The software also provides underwriters with content directly from the medical records itself.

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For example, let’s say I want to know what medications a client has taken over their lifetime, or how a medication relates to lab values for certain treatments. You can see all pertinent data needed in these contexts to make a decision in a matter of minutes. And it can be customized easily to best suit the needs of each company.

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– – – – –

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Thank you, Coleen.

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All of this technology is fascinating even for an old technophobe.

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I confess that I’m coming to appreciate how its capacity to rid us of tedium empowers underwriting professionals to make the best possible decisions on every case they see.

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To read more about Hot Notes September 2020 click here.

WINK UNVEILS EXTRAORDINARY SALES DATA PORTAL

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Wink, Inc. Puts the Power of 23 Years of Insurance Sales in their Users’ Hands

Des Moines, Iowa. September 18, 2020Wink, Inc., the company behind the insurance industry’s #1 resource for annuity and life insurance sales data, since 1997, has given the Platinum subscribers of Wink’s Sales & Market Report an upgrade. Today the firm announced the addition of an enhanced web portal and dynamic sales data query for the use of their subscribers.

 

“Our flagship sales report continues to grow and change, and we’re developing technology to make it even more impressive,” proclaimed Sheryl J. Moore, president and CEO of Wink, Inc. She continued, “We are now providing the ability to access our reports with greater ease, as well as the opportunity to slice and dice our life insurance and annuity data- in any way you can imagine!”

 

This new Wink’s Sales & Market Report portal provides an easily-accessible query for locating specific Adobe PDF or Microsoft Excel editions of sales reports; whether searching for sales at industry, company, or product level- for both life insurance and annuity data. Supplemental reports can be quickly identified in a like manner.

 

The enhanced Sales Data Query delivers HTML or Microsoft Excel results, based upon every query option mentioned above. In addition, subscribers can search using additional options which include: sales by distribution channel, sales based upon company ratings, sales of products with specific product features, or even sales of products with select rider features.

 

Moore commented, “Essentially our Sales Data Query gives subscribers the ability to combine product features from our AnnuitySpecs and LifeSpecs Tools, with our Product Level, Company Level, and Industry Level sales data. So, if you ever wondered how much sales there were in the second quarter, of variable annuities with bonuses, offered by A-rated companies- we’ll give you that result in just a couple of clicks!” She continued, “Plus, our Platinum subscribers now have 23 years of data included as a part of their subscription.”

 

Future enhancements of Wink’s Sales & Market Report will provide subscribers with data on every data point reported by Wink, for each participating peer, on a quid pro quo basis. Also, subscribers using both Wink’s Sales & Market Report, in conjunction with the AnnuitySpecs and/or LifeSpecs Tools, will soon have the ability to see sales rankings and market share data in their quest for product information.

 

The Sales Reports and Sales Data Query are available NOW for subscribers of Wink’s Sales & Market Report.

 

Those interested in a subscription can contact Wink’s support team at (855) ASK-WINK, or support@winkintel.com.

 

 

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For more information, go to www.WinkIntel.com.

 

Wink, Inc. is the company behind the most comprehensive life insurance and annuity due-diligence tools, AnnuitySpecs and LifeSpecs at www.WinkIntel.com. Wink, Inc. is the distributor of the quarterly Wink’s Sales & Market Report. Serving as the insurance industry’s #1 resource of indexed insurance product sales since 1997, this report provides sales by product, company, crediting method, index, distribution, surrender charge period, and more. Wink’s Sales & Market Report expanded to cover all deferred annuity products in 2015, all deferred variable annuity products in 2019, and all non-variable cash value life insurance products in 2017.

 

The staff of Wink, Inc. has the combined experience of more than 175 years working with insurance products, more than a decade of which is specific to competitive intelligence. Based in Des Moines, Iowa, the firm offers competitive intelligence and market research in the life insurance and annuity industries; serving financial services professionals, distributors, manufacturers, regulators, and consultants on both a domestic and global basis.

 

Sheryl J. Moore is president and CEO is the guiding force behind Wink, Inc. Ms. Moore previously worked as a market research analyst for top carriers in the life insurance and annuity industries. Her views on the direction of the market are frequently heard in seminars and quoted by industry trade journals.

 

September 18, 2020

Des Moines, IA

(855) ASK-WINK

 

Employee Pooling, LLC announced today the appointment of Steven Lacher to their leadership team as Vice President of Business Development

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Steve Lacher

Nashville, TN, September 11, 2020 – Employee Pooling, LLC announced today the appointment of Steven Lacher to their leadership team as Vice President of Business Development. The appointment follows a steady surge in EP’s Business Development and the need for a trusted industry veteran who is aligned with EP’s vision and mission.

 

Lacher will be directly in charge of  managing EP’s 120+ national account relationships and overseeing national account operations. He will primarily focus on expanding national sales activity alongside other members of the leadership team.

 

Tom Gray, Founder and CEO of EP, states, “I am thrilled to be working with Steven again. Our relationship spans nearly two-decades and we speak the same language when it comes to providing best-in class-systems and solutions to BGAs and financial institutions. Steven is a problem-solver; that, combined with his vast experience and industry insight lends to his ability to identify company pain points while offering solutions to our customers.”

 

Steven adds, “I couldn’t be more excited to join Tom Gray and the EP staff.   I have the utmost respect for Tom personally, and professionally. Over the years, I’ve witnessed Tom’s hard work and vision come to life with abundant growth and success.  Together, we will be leveraging my experience and EP’s systems and solutions to continue growing our support for current and future clients.  At this stage in my career, I am truly blessed by this opportunity”.

 

Lacher brings 30+ years of insurance experience to EP.  Steven was a key member of Capitas Financial since 2015, serving as Vice President of National Account Sales. He began his career in the insurance and financial services industry in 1989. Prior to joining Capitas, he was Principal of the Midwest division at Netstreet Brokerage. Lacher also has extensive experience with  ING/ReliaStar Life. He obtained a B.A. in Accounting from the Metropolitan State University in St. Paul, MN.

 

 

EMPLOYEE POOLING, LLC

Employee Pooling, LLC (EP) delivers 24/7 scalable assistance to life insurance companies, distributors, financial institutions, and software companies in a highly secure environment. Leveraging technology and human capital, EP’s business process management systems and solutions remove obstacles getting in the way of sales and enhancing the customer experience. EP Headquarters is based in Nashville, TN with its processing center in New Delhi, India.

 

Contact:

Employee Pooling, LLC

Nashville | New Delhi

2000 Glen Echo Road, Suite 111, Nashville, TN 37215

615.610.5585

 

info@employeepooling.com

www.employeepooling.com

 

Media Contact:

 

Michelle Anderson

michelle@ep-insuranceservices.com

615.500.6961

 

Management Research Services announces “New” Self-Configure Model!

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MRS Self-Configure Platform Press Release

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Management Research Services (MRS) is extremely excited to announce our newest form of an e-App platform, our Self-Configure model! Over the course of the last few months, MRS has been consistently working to make a process that allows insurers to optimize their internal resources to support field operations. Now, this process has become a reality due to MRS’ no-code, easily configurable, and cloud-based platform. The insurance companies’ internal teams can oversee the configuration requirements and implementation daily and guide their own field operations and sales teams. This new service model not only saves time but also saves almost 35% of the total unit cost resulting in increased profitability margins for the insurer. MRS is also assisting this transformation with training, guidance, and ongoing supervision. We pride ourselves on our quality service standards that allow our customers to become experts in their field. We believe that we are successful when our clients are successful.  You could be next when it comes to digital transformation and development!

GG Oncel, our Head of Customer Strategy and Growth stated “We are very excited about this new chapter as part of our no-code and easily configurable genius platform. This new service option will help insurance companies that prefer to utilize their internal resources as part of the processes and make it their own solution. We are still providing continued supervision via our 100% US-based Customer Success teams giving ‘peace of mind’ to our clients at the same time.”

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At MRS, we help clients transform change into a competitive advantage.

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MRS provides a high-end technology product to life, health, and annuity insurance industries.  In today’s world where “the only thing constant is change,” that original vision has been expanded to include more services and technology capabilities designed to help clients adapt quickly and in a cost-effective way.  MRS has invested heavily in our technology platform to create a foundation for the next revolution in life insurance.  MRS’s No-Code platform gives you all the tools needed to build a highly secure, complex application that efficiently collects voice and electronic data without writing a single line of code.  The result is a vastly reduced time to market with no initial or ongoing maintenance costs making the total cost of ownership substantially lower than status quo solutions.  Our platform’s ability to support powerful reflexive logic makes the MRS rules engine extremely efficient in collecting all information needed to make a point-of-sale decision.  The capabilities and flexibility of our platform allow customers to use the MRS technology platform as their single solution or as a tool to support and enhance current technology solutions they already have in place.  Please visit us at www.managementresearchservices.com or contact us by email at sales@mrsreps.com to learn more!

 

Proformex and NAIFA Partner to Protect Consumers of Life Insurance

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CLEVELAND, Ohio – August 18, 2020 – Proformex, creator of a proactive life insurance policy monitoring platform designed to give insurance agents, advisors and fiduciaries better oversight and visibility into the performance of inforce life insurance and annuities, today announced its newly-established partnership with industry giant, NAIFA (National Association of Insurance and Financial Advisors).

 

NAIFA is the leading association for life insurance and financial producers in the financial services sector. They provide ongoing educational materials, advocate for a positive legislative and regulatory environment, and promote ethical conduct and best practices among advisors. Through their partnership, Proformex and NAIFA will support these initiatives with a variety of activities enabling NAIFA members to automate difficult and time-consuming tasks, while meeting RegBi compliance standards which ultimately protect consumers.

 

“Protecting NAIFA members and their clients is paramount,” said David Morris, CMO of Proformex. “By leveraging our technology that automates the painful, tedious tasks associated with ongoing inforce policy management and providing the most accurate reporting and analytics, advisors can uncover opportunities which better serve their clients ever-evolving goals and needs, while potentially increasing their own growth. Proformex combines as-sold data with illustrations, statements, and other key information to create a single location for all inforce policy data and analytics.”

 

Brian Steiner, NAIFA’s VP of Business Development and Partnerships, echoed Morris’s sentiments: “We are excited about this opportunity to partner with Proformex and help bring their transformative product to the forefront of our industry. Any time we can leverage a leading tech solution like Proformex that helps our membership work more efficiently and effectively, comply with our industry’s most stringent standards, and grow their business, it’s a win for everyone. It’s especially relevant right now during COVID-19 and our current economic downturn; having a system like Proformex allows our members to mine their book of business for new opportunities.”

 

NAIFA members can join in on the first educational webinar in the monthly series on August 19, 2020. For more information, visit either organization’s website.

 

About NAIFA

Founded in 1890, NAIFA is the oldest, largest and most prestigious association representing the interests of financial services professionals from every Congressional district in the United States. Our mission – to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members – is the reason NAIFA has consistently and resoundingly stood up for financial services professionals and called upon members to grow their knowledge while following the highest ethical standards in the industry.

 

About Proformex

Proformex is the leading inforce management platform offering data aggregation, analytics, and portfolio monitoring for life insurance and annuities. The platform is purpose-built to help advisors, GAs/BGAs, IMOs, financial institutions, settlement companies, and broker-dealers protect their clients’ best interest and ensure regulatory compliance by monitoring individual policy performance, identifying at-risk policies, and uncovering new sales opportunities. Our automated solutions make inforce management more efficient, more profitable, and results in better experiences for policy owners.

 

Media Contacts

David Morris

(855) 341-1331

dmorris@proformex.com

 

Suzanne Carawan

703-770-8402

scarawan@Naifa.org

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Customer Experience with a Millennial Mind

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Joe Martin / ReadWrite

It’s not how we’ve always done it, and that’s a good thing. Here is a guide to creating a customer experience with a millennial state of mind.

 

Millennials’ communication styles are different from prior generations. Younger workers appear to have a clear preference for visual content, particularly videos. When faced with an issue, they’ll watch a YouTube tutorial to figure out how to fix their broken vacuum rather than dust off the text-heavy owner’s manual.

 

Many millennials’ preferred methods of connection and communication involve an abundance of emojis, GIFs, memes, and acronyms.

How will your business connect to this generation? How do you create a customer experience that will make an impact and create a loyal customer out of this generation? Chances are, many of your employees are part of this generation and the customers they’re interacting with are their peers.

 

Enabling your employees with the communication tools necessary to connect in the ways that are natural for them is essential in providing high-quality customer interactions that can improve satisfaction, increase referrals, and drop churn like it’s hot.

 

The Ultimate Guide to Stand Out with Millennials

Business owners who pay attention and apply the technologies that are central to the millennial’s world do so by using the tools they already interact with on a day-to-day basis.

 

As you learn millennials’ language and communication styles, you’ll gain insight into creating a high-touch, personalized experience using software specialized just for that. Customized and highly personal is the key to creating a meaningful experience while simultaneously improving your bottom line.

 

Here are five key concepts that will help you break through the noise and tailor your customer experience to Millennials.

  1. Be Authentic
  2. Show, Don’t Tell
  3. Work Around Their Schedule
  4. Speak Their Language
  5. Know Your Audience

1. Be Authentic

‍Millennials conduct copious amounts of research before they make just about any purchasing decision. Because so much is available, data has shown that millennials are more likely to make decisions for their money and their life based on their values.

 

A Nielsen report found that 73% of millennials will pay more for a product that is sustainable— and the word “sustainable” is equated with “trustworthiness” in a millennial’s mind.

 

How will you stand out? Emanate authenticity.

Our millennials are people who been inundated with choices their whole lives and their generation is spoilt with them. You can bet the one thing — they know how to differentiate everything. The Millennial knows the better from the best — it’s kind of like knowing the difference between a pair of Yeezys and a pair of Feezys, or Ray Bans from Ray Berries.

Your product and team have a story. Tell it with transparency to invite connection with people both in and out of your company.

 Be Trustworthy

Trustworthiness and transparency allow you to connect with customers in an authentic way. Go beyond the taglines and offer information. Present knowledge that isn’t typically required or shared on a product label or business brief — such as the brand story.

Tell how your brand may be contributing positively to the world, and how much your company upholds honesty and integrity with its employees and clients.

 

It’s often independent initiatives that provide this information to millennials, but this extra effort is important — don’t pass up the opportunity to do it. You extra effort could be the very thing that sets your company apart from the competitors.

Some examples of ways to communicate authentically include having an ‘About Us’ page on your website.

 

Have your social media engagement up-to-date and interesting to create community. Opt for live-streams with a webcam recording software as opposed to a formal press release information.

 

Couple these well-founded efforts with communication software that speaks the way millennials do, and you’ve found yourself a pair of listening ears. Have your spots at least for 8 seconds — that’s the amount of time it takes for millennials to decide whether they’ll move on to their next option.

 

Be careful with using AI to completely replace your customer support. If not done properly, your AI effort can cost you customers and loyalty.

 

Proformex and Ensight Team Up To Transform Life Insurance Inforce Policy Monitoring

Proformex

Ensight’s API platform advances transparency and oversight for insurance agents and financial advisors

 

CLEVELAND, Ohio – August 12, 2020 – Ensight, the leading life and annuity digital sales acceleration platform for insurance carriers, distributors and financial professionals, today announced it has partnered with Proformex, the market-leading inforce management platform.. The company will integrate Ensight’s quoting API platform to enhance Proformex’s intelligent inforce policy monitoring, which provides insurance agents and financial advisors better oversight and visibility into inforce policy contract performance.

 

The partnership is part of Proformex’s strategy to simplify the complexity and challenges of managing inforce business at scale, while providing actionable insights for its customers. Integrating the Ensight Quoting API enables Proformex customers to evaluate potential protection options for their clients during the policy review process without ever leaving the Proformex platform. The result is a solution that saves time and enhances overall policyholder service.

 

“We’re excited about our partnership with Ensight,” said Mike Pepe, Founder and Chief Strategy Officer of Proformex.“The ability for our customers to access automated product quoting from Ensight directly in the Proformex platform is gamechanging to make policy reviews fast and easy for our customers. This relationship strengthens our mission of being a partner across the life insurance ecosystem while we reimagine how all policies are serviced after they’ve been sold.”

 

As Best Interest (BI) regulation continues to extend into the Life and Annuity market, ongoing policy servicing becomes increasingly important to complying with fiduciary standards. Over time, a policy’s death benefit, cash value performance and net surrender value can be negatively impacted by a range of factors. It is increasingly critical that financial professionals monitor a client’s overall policy health and, when necessary, compare the inforce policy against new potential protection options in the marketplace.

 

Ensight’s life insurance API provides access to the broadest number of life insurance carriers, products and product classes in the US life insurance industry today. The Ensight API supports over 22 leading life carriers, 200 products, and has the ability to quote across product classes (Term, GUL, Whole, IUL, VUL) for a common case design. It is also the only API able to support platform partners seeking to meet the emerging BI requirements.

 

“Like Ensight, Proformex is a leading insurtech enabler helping transform a critical area of the life insurance policy lifecycle. While we focus on transforming the sales experience, from illustration design to advisor-client discussion at the point of sale, Proformex is enabling customers to securely store, manage and analyze their entire inforce book,” stated Bill Unrue, CEO, Ensight. “We are thrilled to partner with Proformex as they transition the industry from reactive to proactive inforce policy monitoring.”

 

About Ensight™

Ensight™ is the leading cloud-based insurance sales acceleration platform for more than 500 Life and Annuity distributors, thousands of financial professionals, as well as many of the largest North American insurance carriers. Headquartered in San Diego, California, Ensight helps drive sales growth and productivity, while addressing the entire sales lifecycle experience – from prospect to policyholder, new business to inforce.

 

To learn more about Ensight at https://www.ensightcloud.com/. 

 

About Proformex™

Proformex is the leading inforce management platform offering data aggregation, analytics, and portfolio monitoring for life insurance and annuities. The platform is purpose-built to help advisors, GAs/BGAs, IMOs, financial institutions, settlement companies, and broker-dealers protect their clients’ best interest and ensure regulatory compliance by monitoring individual policy performance, identifying at-risk policies, and uncovering new sales opportunities. Our automated solutions make inforce management more efficient, more profitable, and results in better experiences for policy owners.To learn more about Proformex at https://www.proformex.com/.

 

Media Contacts

Ensight

Trish DaCosta

KCD PR

Ensight@kcdpr.com

 

Proformex

David Morris

Chief Marketing Officer

(855) 341-1331

dmorris@proformex.com

illustrate inc expands leadership team with appointment of Eyobe Amberber as Vice President, Finance

illustrate-logo@2x

 

 

Toronto, ON, August 11, 2020 – illustrate inc announced today the appointment of Eyobe Amberber to their leadership team as Vice President, Finance. The appointment follows the organizations’s recent hiring in other key areas, including business development and marketing.

 

In the newly created role, Eyobe will be directly in charge of the company’s financial operations with oversight of HR, IT, and Legal. He’ll be primarily focused on evolving the finance function to support the company’s growth, and alongside other members of the leadership team, advance the strategy and performance of illustrate, inc.

 

“I look forward to joining illustrate inc and helping lead the company as it progresses to the next phase of its strategy,” says Eyobe Amberber, CPA, CMA, Vice President, Finance at illustrate inc. “It’s truly an exciting time for the company as it looks to build upon its industry leading success. I’m thrilled to be able to contribute to its vision and help pave the way for its expansion.”

 

“We’re thrilled to once again announce the expansion of our leadership team with the addition of Eyobe Amberber,” says Lyndon Edwards, President illustrate inc. “In hand with his background in corporate finance, Eyobe brings a mix of expertise from other forward-thinking industries and organizations. I’m confident that the new ideas that he’ll bring will support and enhance the strategies that we’re implementing to meet our organization’s aggressive growth mandate.”

 

Eyobe is a Chartered Professional Accountant (CPA) and Certified Management Accountant (CMA) with a Bachelor of Business Administration from the University of Toronto. From hospitality and consumer packaged goods to advertising and tech, Eyobe brings a wealth of experience from different industries and leading organizations including Nulogy, Freshii, Engagement Labs, and OMD Canada.

 

About illustrate inc

Established in 1989, with offices in Toronto and Kansas City, illustrate inc has been building and delivering powerful and innovative web based POS software solutions – including quoting, illustrations, and eApps – for the North American Life Insurance industry, enabling carriers of any size to embark on, extend, or enhance their Digital Transformation.

 

For additional information contact:

 

Anastasia Sudetic

Marketing Manager

illustrate inc

anastasia.sudetic@illustrateinc.com

416-890-8147

 

www.illustrateinc.com